Head of Marketing Campaigns - Multi Asset Incl Fixed Income

  • Location: London, England, United Kingdom
  • Salary: GBP90000 - GBP120000 per annum + bonus,bens
  • Job Type: Full time

Our client a growing and successful global financial services business is looking for a senior level product marketing / campaigns professional with solid experience in B2B financial services working across a range of asset classes. Marketing experience should come from any of the following areas: investment management, investment banking, exchanges, brokerages, ETF or index providers). You'll need good knowledge/experience of the fixed income asset class

Based LONDON

Global Head of Campaigns - B2B Financial Services (Multi Assets incl Fixed Income)

Circa £90-120000 +bonus, bens

Our client a growing and successful global financial services business is looking for a senior level product marketing / campaigns professional with solid experience in B2B financial services working across a range of asset classes. Marketing experience should come from any of the following areas: investment management, investment banking, exchanges, brokerages, ETF or index providers). You'll need good knowledge/experience of the fixed income asset class

You will identify appropriate marketing strategies and global demand creation programs for each of the key client segments.

You will be responsible for

  • Global oversight of outbound marketing campaigns to increase company visibility, qualified leads and nurturing.
  • Creating a database segmentation and ensure that tailored messages are created for targeted audiences across specific market segments, industries and roles.
  • Working closely with Sales Heads to track, monitor and optimize campaigns to maximize performance and ensure that marketing activity is aligned with business goals.
  • responsible for all marketing campaign activity to key client segments, including campaign planning, budget planning and oversight; marketing content creation, agency management, sales support content creation, PR and social media coordination, joint marketing events, webinars, media briefings, third-party conference management, roadshows and video scripting/production.
  • Oversee Segment & Regional Marketing and Global Events team, guiding them in the design, execution and measurement of Campaigns (around key themes)
  • Work with wider Marketing & Strategy team to use client data insights and digital marketing technologies to help plan and target clients and prospects more effectively.

Experience required

  • Extensive product marketing / marketing campaigns experience gained within the B2B financial services sector
  • Marketing experience should come from any of the following areas (exchanges, ETF providers, institutional fund management, index providers, wire house, brokerage or investment banking)
  • Solid experience developing and implementing Marketing Campaigns across both online and offline channels
  • Experience working across a range of asset classes, with proven experience of working within the Fixed income space

Please send your cv to Emma Jerome via the link provided



McGregor Boyall is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.