Head of Digital Marketing, Consumer Financial Services - Surrey based

  • £Excellent Package
  • London, England, United Kingdom
  • Permanent, Full time
  • Stephen Bell Associates
  • 20 Nov 17 2017-11-20

Head of Digital Marketing, Consumer Financial Services - Surrey based

Our client is a leading global financial services organisation with an enviable profile and brand. They are seeking a Head of Digital Marketing to focus on their UK direct to consumer business. Key responsibilities include: owning, leading and developing the digital marketing strategy, acting as a digital subject matter expert to the UK marketing management team, developing and leading a high quality digital marketing team, strategically managing a broad range of digital marketing activities across all channels including customer acquisition, cross-selling and retention, email, social media, advertising, SEO, PPC and usability, optimising the use of technology to improve the digital marketing strategy, build and develop a market leading customer journey and UX across all digital touch points, managing relationships with digital agencies, developing close relationships with stakeholders including channel marketing, technology, finance and compliance and ensuring key metrics are in place to ensure a high level of ROI. 

The successful candidate will be a self-starter, possess an outstanding digital consumer marketing track record, strong exposure to consumer financial services, a passion for digital and a keen interest in the latest developments in this sector, excellent communication, stakeholder management and project management skills, experience of managing budgets and people and an understanding of working within a regulated environment.