European Marketing Manager – Wholesale

  • Competitive
  • London, England, United Kingdom
  • Permanent, Full time
  • BNP Paribas Asset Management UK Limited
  • 17 Nov 17 2017-11-17

Professional Fund Buyer Marketing is a newly created channel marketing function at BNP Paribas Asset Management. The teams’ objective is to establish a scalable and focused cross-border marketing function, aligned with business growth targets. An opportunity has arisen to join the team as European Marketing Manager reporting to the Global Head of Wholesale Marketing. The successful candidate will be tasked to develop, implement, monitor and evaluate marketing programs on a European level as well as country specific. The role requires establishing strong working relationships with multiple internal stakeholders ranging from sales, portfolio management to compliance and the wider marketing community.

KEY RESPONSIBILITIES
o Create and deliver high quality content for the main funds in distribution focus, supporting the collateral architecture and overall selling system
o Co-ordinate with specialised marketing functions and other stakeholders to deliver marketing programs and campaigns
o Engage with external agencies, as and when required, to ensure that deadlines are met
o Determine the activation strategy of content and look through to implementation
o Continued improvement and monitoring of client touch points outside sales interaction. The objective is to increase engagement rates, to ensure BNPP AM expertise and products are recognised by the wholesale market

ESSENTIAL SKILLS/COMPETENCIES
o Strong understanding of European cross border business and UCITS environment
o Substantial wholesale experience gained with a well-established house, working closely with a head of distribution
o Campaign management experience; able to develop and apply marketing mix above and below-the-line
o Strong understanding of financial promotions rules
o Good understanding of main asset classes, investment processes and securities
o Able to convey complex financial solutions and messages for a professional fund buyers audience, therefore outstanding writing skills are essential
o Strong track record in change management
o Able to work in a large organisation managing multiple stakeholders and tight timelines
o Strong influencer and comfortable communicator with senior management

ESSENTIAL QUALIFICATIONS & EXPERIENCE
o Degree level education
o Widely recognised professional Marketing qualification of advantage
o IMC of advantage

SPECIFIC OTHER ROLE REQUIREMENTS
Languages:  Additional European languages of advantage
Travel: Regular travel expected