Digital Marketing Digital Marketing …

William Blake Consulting Ltd
in London, England, United Kingdom
Permanent, Full time
Be the first to apply
Competitive + Bonus
William Blake Consulting Ltd
in London, England, United Kingdom
Permanent, Full time
Be the first to apply
Competitive + Bonus
Our client is a Global Asset Manager Based in the City. This role is a core part of the intent to build a local digital marketing model that complements the existing global model. The role of the digital marketing specialist is to facilitate quicker to-market execution and optimization of locally relevant digital marketing activity across the entire digital customer journey.

Responsibilites 

  • Manage digital content and campaigns, and improve digital experiences for the local websites
  • Prepare content for digital delivery – liaise with stakeholders to understand what content is to be published or optimized for digital delivery
  • Execute content - manage content transfer, facilitate the review process and publish content  
  • Post-publish of content – generate, communicate and present informed decisions based on analytics, to improve web presence, traffic and experience.
  • Deliver metrics to measure the success factors and impacts
  • Support local digital initiatives, acting as local point of contact as part of the digital partnership model and management of the local digital journey across all digital touchpoints with clients. 
  • Support and deliver local email marketing campaigns via Adobe, reporting on the effectiveness and identifying opportunities to drive efficiency
  • Suggest design enhancements to feed marketing campaigns with interactive tools 
  • Provides consultation on social media strategy, including platforms that are appropriate for country and target audience type.

Skills and Qualifications

  • Experience of digital marketing in Asset Management 
  • Analytical ability with good understanding of SEO, trends and best practice
  • Strong communication skills and confidence working in a client facing environment
  • Highly organized and proficient at working independently to manage tight deadlines
  • An effective and collaborative approach to working with global teams
  • Proven experience and effectiveness in stakeholder management
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