Work with content teams to ensure that it is suitable for digital publication and make amendments where necessary.
Use analytics to make decisions which will improve the business’ web presence, drive traffic and engagement.
Use adobe to deliver targets email campaigns and then present your findings (around click rates etc) to your stakeholders and make suggestions based on this evidence of how to make changes.
Help the business leverage social media platforms.
It is essential that you can demonstrate:
Previous digital marketing experience within financial services, and ideally asset or investment management.
Expert knowledge of SEO and social media strategies.
The use of content management systems, ideally AEM.
Superb stakeholder management skills and the ability to articulate your findings to people who may not have the same level of digital knowledge as you.
Evidence based decision making- using data/ findings as a tool.
Please note that you must already have relevant right to work in the UK as no sponsorship is available.