Digital Content & Creative Lead - Associate Director - Permanent - UK Wide Digital Content & Creative Lead - Associate  …

in London, England, United Kingdom
Permanent, Full time
Be the first to apply
in London, England, United Kingdom
Permanent, Full time
Be the first to apply
Digital Content & Creative Lead - Associate Director - Permanent - UK Wide

This is a fantastic opportunity to join the Brand, Marketing and Communications (BMC) team at EY UK, helping the business to win in the marketplace through creating deep client relationships, exploring major opportunities for revenue growth and strengthening our brand in the marketplace.

The Opportunity

This is a new role heading up the Digital, Content & Creative subject matter experts in the 'Hub', EY's internal marketing and comms delivery team. The role has been created to drive subject matter expertise across all UK brand, marketing and communications programmes more effectively and efficiently. Leading a team both onshore and offshore in areas such as resourcing, capability build and personnel management whilst also taking on project responsibility for key projects/programmes. This role reports into the BMC Hub Leader and works closely with their hub lead counterparts, and the BMC Business Leads. They will be a subject matter expert in their field, proactively leading development of best practise via strategic planning and being a strategic advisor to the Campaign Managers.

Your Key Responsibilities

The Digital, Content & Creative Lead in the hub will be responsible for;

  • Ability to understand and interpret a programme brief and working with the Hub Lead to align the right SME with the most relevant skills and experience to the right BMC programmes
  • Managing the SME's in their cluster to ensure that they are delivering to the highest standard across all BMC projects they support
  • Identifying resource issues and collectively resolving with the Hub Resourcing Manager/Hub Lead - both when over capacity & under capacity, or poor performance
  • Inspire and motivate their cluster SME while providing direct line management responsibilities, including career and skills development
  • Full responsibility for the delivery/activation of BMC programmes being supported by their cluster
  • Driving capability build across the Hub
  • Using innovative approaches to new ways of working by creating and championing new ideas, channels and tools
  • Providing subject matter expertise into campaign teams, particularly in the early briefing stage
  • Being a point of escalation for their cluster SME team members
  • Championing digital/content strategy & execution. Leads in annual planning and considers areas such as industry trends/ competitor audits, MVPs, test & learn approaches etc
  • Ensure appropriate KPIs are being set per BMC activity and achieved
  • Drive a robust social media strategy via SMEs in the cluster, across all BMC Campaigns in the hub. Providing best practice, advice and guidance to ensure maximum impact and exposure
  • Leading a team of approx. 10 people in the Hub - both onshore and offshore. Reviewing performance on a regular basis and providing direction and support.

Skills and attributes for success

  • 10 years' experience working in marketing and communications
  • A strong track record in leadership and strategic campaign management
  • Ability to lead, challenge, motivate and inspire a team both onshore and offshore
  • Experience of working in large/matrix B2B organisations, balancing multiple stakeholder requirements
  • Exceptional stakeholder management and relationship development skills
  • Strong commercial drive and the ability to deliver high-value activities that deliver return on investment
  • A desire to embrace and drive change whilst identifying and supporting process improvements and demonstrating best practice
  • A professional services background, however strong candidates from other sectors will also be considered.

To qualify for the role you must have

  • A degree in Marketing/or a business related degree; or equivalent work experience
Ideally, you'll also have

  • Significant experience in marketing programme management in a corporate environment

What we look for

  • Create the measurements & metrics strategy for the digital assets, provide updates & recommendations
  • Manage & develop in line with the firm's Digital Fast Forward strategy so it is an effective marketing platform
  • Providing appropriate training for the wider BMC team

What working at EY offers

We offer a competitive remuneration package where you'll be rewarded for your individual and team performance. Our comprehensive Total Rewards package includes support for flexible working and career development, and with FlexEY you can select benefits that suit your needs, covering holidays, health and well-being, insurance, savings and a wide range of discounts, offers and promotions. Plus, we offer:

  • Support, coaching and feedback from some of the most engaging colleagues around
  • Opportunities to develop new skills and progress your career
  • The freedom and flexibility to handle your role in a way that's right for you

EY is committed to being an inclusive employer and we are happy to consider flexible working arrangements. We strive to achieve the right balance for our people, enabling us to deliver excellent client service whilst allowing you to build your career without sacrificing your personal priorities. While our client-facing professionals can be required to travel regularly, and at times be based at client sites, our flexible working arrangements can help you to achieve a lifestyle balance.

About EY

As a global leader in assurance, tax, transaction and advisory services, we're using the finance products, expertise and systems we've developed to build a better working world. That starts with a culture that believes in giving you the training, opportunities and creative freedom to make things better. Whenever you join, however long you stay, the exceptional EY experience lasts a lifetime. And with a commitment to hiring and developing the most passionate people, we'll make our ambition to be the best employer by 2020 a reality.

If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.

Join us in building a better working world.

Apply now.