Digital Analytics & Data Manager Digital Analytics & Data Manager …

Schroders Investment Management
in London, United Kingdom
Permanent, Full time
Be the first to apply
Schroders Investment Management
in London, United Kingdom
Permanent, Full time
Be the first to apply
Schroders Investment Management
Digital Analytics & Data Manager
Who we're looking for

An experienced, adaptable and self-driven individual who has a passion for digital and how analytics can be used to inform decisions across the organisation. We're keen to bring-on someone who has a strong understanding data and technology, but equally a good sense of commercial value and able to communicate clearly with stakeholders.

This role is responsible for enabling the governance and analytics of client engagement data across all Marketing touchpoints. This includes, collaborating with the business and development teams to ensure the compliance, integration and day-to-day use of data meets our objectives.

You'll be busy, working closely with the business teams from analytics and development professionals to Marketing, Sales and Client Servicing. Digital is a changing landscape at Schroders with an emphasis on innovation.

With the continued proliferation of digital, this is an exciting time for the right individual to join a growing team and make a notable impact on Global Marketing's key initiatives. You will develop not only your own skills, but help shape relationships and the acceleration of digital throughout Marketing and Sales.

About Schroders

We're a global investment manager. We help institutions, intermediaries and individuals around the world invest money to meet their goals, fulfil their ambitions, and prepare for the future.

We have around 5,000 people on six continents. And we've been around for over 200 years, but keep adapting as society and technology changes. What doesn't change is our commitment to helping our clients, and society, prosper.

The base

We moved into our new HQ in the City of London in 2018. We're close to our clients, in the heart of the UK's financial centre. We offer flexible working appropriate for a client solutions focussed role.

We also recognise that successfully balancing personal and professional commitments brings out the best in our teams, therefore all roles in are reviewed for flexible working arrangements. We passionately believe that performance is enhanced by embracing the whole individual and structuring a working environment that supports them.

The team

The central Digital Marketing team plays a pivotal role in how we engage with our clients and prospects across channels. Not only do we rapidly respond to the demands of the external environment and those of our Sales and Marketing teams, but the team is also strategically positioned to continuously deliver innovative solutions.

An important function is to provide analytics on how individuals are responding to our content and propositions. This can then be used as valuable insight to help create new opportunities for business growth and retention.

The team work closely with a number of stakeholder groups both centrally and throughout the EMEA, US and APAC regions on strategic initiatives designed to demonstrate the value of Marketing on Sales activity.

What you'll do

As a subject matter expert, you'll be expected to manage and lead on several key areas, including the delivery of objectives aligned to Global Marketing's priorities. These include:
• Collaborate with the regional Marketing teams on the planning, tracking and measurement of campaign analytics
• Own the roadmap and communication plan for implementing Marketing's analytics and data governance initiatives
• Ensure data quality, compliance and auditing meets regulatory standards, including GDPR and MiFID II
• Optimise the client journey using data and insight to inform business decisions across multiple digital touchpoints
• Help manage the backlog of Marketing's analytics priorities and define achievable objectives to be delivered using the Agile process
• Oversee the process, structuring and integration of Marketing data to ensure it's suitability for use by key stakeholder groups
• Strive to improve the day-to-day use of of data and insights to support client retention and new business development
• Continuously explore new ways to improve Marketing's analytics capability an measure the return on investment
• Be a voice of reason and positive change to encourage the best-in-class use and adoption of analytics by the Global Marketing teams

The knowledge, experience and qualifications you need

• A comprehensive understanding of Digital Marketing, analytics and technology
• Hands-on experience using analytics tools and tag management systems
• Able to work-with data and interpret into meaningful business insight
• Knowledge of data governance procedures and regulatory policies
• Strong communications and stakeholders management skills at all levels
• Delivery of large-scale digital, migration and change management projects
• Educated to degree level or equivalent in a Marketing, digital or similar field

The knowledge, experience and qualifications that will help

• Google Analytics, Tableau reporting and Salesforce Einstein Analytics
• Working with Sales and Marketing teams across multiple geographies
• Project management skills, such as Agile Product Ownership
• B2B industry experience, particularly within Financial Services

What you'll be like

• You'll be able to remain friendly and positive when under pressure
• You'll be someone who shows initiative and thrives in a fast-paced and time-critical business environment
• You'll be self-motivated and keen to improve Marketing across Schroders
• An excellent communicator, in both verbal and written forms
• Able to explain technical decisions and their rationale to senior management, product owners, and other non-technical stakeholders
• A coach and sounding board who's friendly, approachable, and takes time to understand others' views
• A collaborative and inclusive leader who seeks input widely and ensures everyone's views are heard

We're looking for the best, whoever they are

Schroders is an equal opportunities employer. You're welcome here whatever your socio-economic background, race, sex, gender identity, sexual orientation, religious belief, age or disability.

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