• Competitive
  • London, England, United Kingdom
  • Permanent, Full time
  • IG Group
  • 2019-06-18

DailyFX Off page SEO manager

  • London, England, United Kingdom
  • Full time
  • 18 Jun 19

IG empowers informed, decisive, adventurous people to access opportunities in over 15,000 financial markets. With a strong focus on innovation and technology, the company puts client needs at the heart of everything it does.

IG’s vision is to be a global leader in retail trading and investments. Established in 1974 as the world’s first financial spread betting firm, it continued leading the way by launching the world’s first online and iPhone trading services.

IG is now an award-winning, multi-platform trading company, the world’s No.1 provider of CFDs* and a global leader in forex. It provides leveraged services with the option of limited-risk guarantees, and offers an execution-only share dealing service in the UK, Australia, Germany, France, Ireland, Austria and the Netherlands. IG has recently launched a range of affordable, fully managed investment portfolios, to provide a comprehensive offering to investors and active traders.

It is a member of the FTSE 250, with offices across Europe, including a Swiss bank, Africa, Asia-Pacific, the Middle East and the US, where it offers on-exchange limited risk derivatives via the Nadex brand.

*Based on revenue excluding FX (from published financial statements, October 2016)

DailyFX Off page SEO manager

Job Title
DailyFX Off page SEO manager

Job Description

JOB RESPONSIBILITIES
• Improve organic performance of DailyFX assets through content marketing strategies.
• Collaboration with analysts, On page team and social to promote content campaigns beyond link acquisition.
• Own the content marketing campaign execution for DailyFX in all markets (ENG, FR, ES, DE).
• Execution of the influencer marketing strategy through podcasts and interviews.
• Communication of team efforts and campaign results on a regular basis.

PERSON SPECIFICATION:
Ability/ Expertise
Essential
• Collaborative: Understands the need to form a close working relationship with social, developers and analysts, together with PR.
• Creative: Understands what creative works well and will generate a discussion online to drive traffic and naturally gain links.
• Commercial: Understands PR outreach, Off page metrics and how these can influence rankings and the overall performance of the site together with other SEO areas.
Desirable
• Experience in presenting to a wide audience.
• Influencer marketing.
• Experience in a heavily regulated environment.
• Mobile app promotion and marketing.

QUALIFICATIONS
Essential:
• Educated to degree level
Desirable:
• Marketing/PR certificate
• Second language (FR/ES/DE)

PERSONAL ATTRIBUTES
This will be a busy role in a team, so the successful candidate's behaviours will need to strongly aligned to our values:
• Champion the client: customer service is a passion, cultivates trust, has clarity and communicates well, works with pace and momentum
• Lead the way: innovative and resilient, strong learning agility and curiosity
• Love what we do: Conscientiousness - has high self-discipline, carefulness, thoroughness and organisation, Flexible and adaptable

Number of openings
1