14 Months Fixed Term Contract - Channel and Contact Strategy Marketing Manager 14 Months Fixed Term Contract - Channel and  …

Axa Investment Managers
in London, England, United Kingdom
Temporary, Full time
Last application, 22 Jul 19
Axa Investment Managers
in London, England, United Kingdom
Temporary, Full time
Last application, 22 Jul 19
We are an active, long-term, global, multi-asset investor focused on enabling more people to harness the power of investing to meet their financial goals. By combining investment insight and innovation with robust risk management we have become one of the largest asset managers in Europe, managing €746bn in assets as of the end of 2017. We employ about 2,400 people around the world and operate out of 21 countries

Key Accountabilities 

• Play a key role in the introduction and roll out of AXA IM’s marketing automation tool, helping to manage the implementation and training globally. 
• Develop, manage, execute and optimise AXA IM email marketing programs to support multi-channel efforts including events, webinars, promotion, prospection and retention marketing initiatives.
• Build customised contact strategies for different client segments, working with the CRM team, segment marketing, country marketers and sales. 
• Develop and implement scoring and lead management strategies in conjunction with local sales and marketing teams, focusing on retail markets to start with.
• Work in conjunction with local markets to ensure that their local marketing campaign plans are set up properly across various channels in the campaign management tool.
• Build best practice, infrastructure and processes for emails, direct mail management and the use of the campaign management tool
• Develop test and learn plans for optimising targeting, creative and marketing messages.
• Manage external production agency relationships where relevant and support local markets.
• Track, monitor and report on past and current campaign KPIs through google analytics and other measurement mechanisms. 
• Gather insights and document best practices from previous campaigns so that we can continually learn and improve future campaign performance. 

Experience requirements:

• Advanced knowledge of marketing automation and workflow management system including; email marketing, personalisation, dynamic content and triggered email. 
• 6-8 years’ experience managing email and direct marketing communications, creating and launching email and direct marketing campaigns, delivering above industry benchmarks.
• Proven experience in strategic thinking including the development of contact strategies. Demonstrating an understanding of the full customer journey and the marketing and communications touch points. 
• Experience in engagement scoring and lead signalling programme development.
• Experience creating and sending large-scale email campaigns.
• Familiarity with CRM and database management e.g. Salesforce.com.
• Experience with A/B testing.
• An understanding of key digital channels including SEO, PPC and Social Media.
• Strong analytical skills, demonstrable data-driven approach and an ability to measure campaign KPI’s, and optimise performance to maximise ROI.
• Excellent project management skills, used to managing several projects concurrently, within a fluctuating and demanding workload.
• Fundamental understanding of good email design, digital channels and tactics.
• Demonstrable experience of creating email experiences for specific segments and setting KPIs based on objectives.
• Experience of creating and implementing process and production workflows.
• Ability to manage multiple internal & external stakeholders and work with colleagues in other teams across the business to develop, implement, monitor and evaluate campaigns.
• Ability to identify issues and problem solve to ensure successful campaign delivery. 
• Up-to-date with the latest trends and best practices in email and measurement.
• Equally comfortable working independently and as part of a team.
• Outstanding editorial, written and communication skills. 
• Attention to detail.

• Experience of working in financial services
• Content calendar planning experience 

• Proficiency of email solutions such as a ExactTarget, Oracle Eloqua etc
• Proficiency of web analytics tools (e.g. Adobe Omniture, Google Analytics)
• Proficiency using social listening tools and platforms (e.g. Sprout social, Sysomos)
• Good understanding of HTML, CSS, Dreamweaver, Photoshop 
• Microsoft Office Suite

Language skills required: English and other European Language would be advantageous