Fidelity has always placed great importance on creating a marketing edge and has a strong heritage in leading the industry in its approach to marketing. The UK Marketing Team is central to developing, planning and representing the channel communication strategy of the UK business, as well as providing the UK channels with distribution marketing support across its major customer segments.
The primary purpose of the team is to develop and deliver integrated marketing plans to support our UK business goals and strategy, ensuring we represent "One Fidelity" to our clients in the most compelling and appropriate manner - and our clients' needs back into Fidelity.
The span of activity is broad as befits a leading marketing organisation and operates through-the-line, incorporating planning, broadcast marketing, customer engagement and digital marketing functions. Ongoing research and insight into our customers' needs, together with the evaluation of our marketing performance, is also integral to the team's structure.
Purpose of your role
Reporting to the Head of Email Marketing, the Email Marketing Manager will be responsible for the creation and development of communications strategies using a creative approach to secure and manage the target audiences whilst delivering outstanding campaigns. Working with Account Managers and Marketing Managers, the Email Marketing Manager will support the development, creation and delivery of engaging, data-driven, cross-channel communications to drive acquisitions, increase conversion, improve retention and customer loyalty.
The role holder will identify opportunities for implementing and developing customer journeys through marketing communications and engagement activities to help establish loyalty within our customer base.
You will collaborate with marketing colleagues to create email marketing activity including, but not restricted to, html templates and data driven emails plus landing pages and data capture forms for ad hoc acquisition campaigns, events, and in-life, re-engagement and abandon basket style programs. Production may include all elements of campaign creation plus post-delivery analysis and review with a view to optimising the performance of the campaigns and programs. You will use the data systems to optimise personalised and engaging customer experiences.
Preferred Knowledge / Experience
Great minds, better together.
Fidelity International is an equal opportunities employer and is commited to a policy of treating all its employees and job applications equally.