Influencer Marketing Manager, Digital Investing Influencer Marketing Manager, Digital Investing …

Bank Vontobel AG
in Zurich, Switzerland
Permanent, Full time
Last application, 20 Jan 22
Bank Vontobel AG
in Zurich, Switzerland
Permanent, Full time
Last application, 20 Jan 22
Influencer Marketing Manager, Digital Investing
At Vontobel, we are committed to actively shaping our future. We create and pursue investment opportunities that bring our clients ahead. As a global financial services provider with Swiss roots, we specialize in wealth management, active asset management and digital investment solutions.
Digital Investing brings together our digital direct-to-consumer services. We strive to empower people to fulfill their financial ambitions by democratizing access to asset classes, investment products and services. We continuously develop our cutting-edge financial products platform by combining Vontobel's product innovations and investment expertise with investment inspiration and human elements to create exclusive wealth opportunities for clients.

This position can be based in either, Zurich or Frankfurt.

Your opportunity
  • Create and maintain a sustainable influencer network for our European structured products and Swiss digital wealth management businesses. Active acquisition and onboarding of new influencer cooperations and relationship management of existing influencer business models.
  • Design and implement a map of various influencer levels and models to establish a multi-level influencer program. Set-up of a network of trading clubs and private finance influencer.
  • Create inspiring investment ideas and provide the Vontobel investment experience via storytelling to the influencer network
  • Integrate influencer marketing into Vontobel's social media set-up and leverage these efforts through a dedicated social media strategy.
  • Create and manage strategies for investment communities and implement Vontobel's role in these networks across several EU countries.
  • Lead a data-driven influencer marketing strategy and optimize budget impact through tailor-made cooperations.
  • Bring big ideas to the table and inspire others to deliver best in class ideas and plans, obtaining buy-in from stakeholders, management, and agencies.
  • Assess capital market trends, investment ideas, competition, and opportunities/risks and create plans to address them.
  • Create and own goals and performance metrics for Influencer Marketing, including continuous monitoring to measure the effectiveness and business impact of our strategy.
  • Close collaboration with local Distribution to identify and support influencer partnerships and with Product Management and Trading to shape the client experience and product offering.

You bring
  • Deep experience in Influencer Marketing for a bank / broker targeting self-directed retail clients and other client groups.
  • You are a creative thinker and networker who can create visionary business models with influencers and maintain successful and sustainable relationships.
  • You enjoy dealing with high ambiguity, complexity, and broad scope that will be at the epicenter of our initiatives.
  • You are an excellent collaborator able to work closely with Distribution and Marketing teams.
  • Strong communication skills
  • Passion for the digital world and strong interest in financial services and its products
  • Knowledge and experience in Influencer Marketing and Social Media
  • Working proficiency in English and German

Thank you for applying to Vontobel. We will carefully review your application and will respond to you in a timely manner.

At Vontobel, we are an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity.
We value the many voices within our teams and are committed to creating an environment where everyone who wants to be part of our performance culture can be themselves. It is based on mutual respect and zero tolerance for any form of discrimination.

If you have any questions you can contact us through our contact form .
Bank Vontobel AG logo
More Jobs Like This
See more jobs