Wealth Management Marketing Wealth Management Marketing …

Randstad Singapore Pte Ltd
in Singapore
Permanent, Full time
Last application, 11 May 21
Negotiable
Randstad Singapore Pte Ltd
in Singapore
Permanent, Full time
Last application, 11 May 21
Negotiable
Randstad Singapore Pte Ltd
Our client is an established international bank, seeking a Wealth Management Marketing Lead to support the Bank's strategy for their retail / affluent wealth business.

about the company
Our client is an established international bank, seeking a Wealth Management Marketing Lead to support the Bank's strategy for their retail / affluent wealth business.

This role will require expertise in paid media / performance marketing, as well as proven track record
in launching large scale marketing campaigns. Experience with building full funnel campaigns will be important, as it will require addressing the customer wealth life cycle and how to drive growth with wealth customer segments.


about the job

  • Manage the overall marketing and paid media strategy in growing the retail / affluent banking wealth management business
  • Lead various cross-functional stakeholders to build the sales and marketing roadmap for the retail wealth business
  • Ensure effective implementation of the strategy across markets and continually identify opportunities to define target audience, optimize CPA and maximize return
  • Assist in creating scorecards to track performance, quickly identify/flag any shortfalls early and propose options to get back on track to achieving goals



skills and experience required

  • At least 8 years of marketing experience in financial services focusing on growing wealth / affluent management
  • Experience in paid media marketing, building sales plans and optimizing media commitments
  • Experience in launching marketing campaigns; working with agency teams to deliver creative and messaging
  • Proven analytical, project and process management skills


To apply online please use the 'apply' function, alternatively you may contact Kathleen Kong at 6510 1337.
(EA: 94C3609/ R1551300)





Company Overview

With over 25 years’ local market experience, Randstad offers specialist permanent and contract recruitment as well as HR solutions across a range of skills, disciplines and industry sectors. 

Randstad was founded in the Netherlands in 1960 and has more than 20 years of market experience in Singapore, with Asia Pacific operations in Australia, China, Hong Kong SAR, India, Japan, Malaysia, New Zealand and Singapore. Our team of local experts deliver a full suite of specialist permanent and contract recruitment services as well as insights-driven HR solutions to leading companies in the region.

We know from our heritage and experiences that real connections are not made from data and algorithm - they require empathy, intuition and instinct. It is here at this intersection between technology and humanity that we redefine the way we connect with our clients, candidates and partners - to deliver a true human experience.

Through the power of HR technology and the passion of our people, we help candidates realise their true potential and enable employers to sustain their success through strategic HR solutions across accounting & finance, banking and financial services, corporate & secretarial support, construction & property, engineering and manufacturing, supply chain & logistics, human resources, information technology, life sciences as well as sales, marketing & communications.

www.randstad.com.sg 

Randstad Singapore Pte Ltd logo
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