Vice President, Digital Marketing - Global Transaction Services, DBS Institutional Banking Group COO Office Vice President, Digital Marketing - Global  …

DBS Bank Limited
in Singapore, Singapore, Singapore
Permanent, Full time
Last application, 26 May 20
Competitive
DBS Bank Limited
in Singapore, Singapore, Singapore
Permanent, Full time
Last application, 26 May 20
Competitive
Vice President, Digital Marketing - Global Transaction Services, DBS Institutional Banking Group COO Office
Business Function



IBG provides corporate customers with a full range of commercial banking products and services, including cash management services, current accounts, time deposits, trade finance, working capital finance, term loans and foreign exchange. Through our continued commitment, DBS has cultivated long-standing relationships with its corporate customers in the region that are based on account relationship management, service differentiation, product development and rigorous credit standards.

As a market leader in digital and the 'World's Best Digital Bank' (Euromoney), we've spared no effort in ensuring we are at the forefront of leveraging digital technology to shape the future of banking.

Responsibilities
  • Develop IBG's digital marketing agenda to drive marketing and business outcomes
  • Define and deliver effective strategic marketing initiatives for IBG's digital suite of commercial banking products and services for large corporate customers and small business owners
  • Increase awareness of IBG digital solutioning
  • Drive acquisition, transaction and engagement of traditional customers to digital by leveraging digital marketing tools
  • Develop and amplify thought leadership in partnership with business stakeholders, channel, product and communications teams
  • Ensure maximum ROI on marketing activities
Requirements
  • Degree preferably in finance/marketing, with at least 8-10 years of experience in a marketing role
  • Ability to think strategically and handle end-to-end execution
  • Possess strong grasp of current digital marketing tools and strategies
  • Strong writing and editing skills
  • Ability to work across the marketing mix
  • Experience in financial services and/or Mar Tech preferred
  • Demonstrated ability in a marketing role, managing agencies and internal partners as well as converting marketing discipline and strategies into marketing campaigns that impact financial results
  • Knowledge on Cash Management, Documentary Trade, Open Account Trade, and Securities & Fiduciary Services business drivers would be a key advantage
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