VP / AVP, Digital Marketing Strategist, Financial Planning Group, Consumer Banking Group

  • Competitive
  • Singapore
  • Permanent, Full time
  • DBS Bank Limited
  • 20 Nov 17 2017-11-20

See job description for details

Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you.


  • Develop and implement digital marketing strategies with effective use of data, customer insights and channels to achieve desired business outcomes

  • Analyze web traffic metrics, monitor SEO/SEM performance and suggest solutions to boost digital presence

  • Understand customer journey; gathering insights through customer immersions leading to iterations of the journey

  • Oversee Financial Planning content; educating and on-boarding customers for financial planning conversations

  • Conceptualise and manage regular customer seminars on investment, insurance and other relevant financial planning topics with internal and external partners


  • Minimum 5 years’ experience in financial services industry with knowledge in money management, insurance planning and investment planning

  • Experienced working with customer insights, data analytics to develop consumer acquisition, engagement and digital campaigns

  • Demonstrated capability in delivering Financial Planning content to customers

  • A self-starter with initiative and ability to learn, adapt and achieve results in a fast-paced environment. Innovative and loves to push the boundaries

  • Good project management skills, ability to multi-task and work within tight timelines

  • Demonstrated problem solving and decision making skills

  • Strong relationship building and interpersonal skills, with good oral and written communications skill in English

Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.