VP, Marketing, Consumer Banking Group VP, Marketing, Consumer Banking Group …

DBS Bank Limited
in Singapore
Permanent, Full time
Last application, 15 Jun 21
DBS Bank Limited
in Singapore
Permanent, Full time
Last application, 15 Jun 21
VP, Marketing, Consumer Banking Group
Business Function
As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.
Job description:
  • A marketeer with strong business acumen and to co-own business targets, budget
  • and delivery for credit cards usage, PayLah! marketing
  • Plan and oversee campaigns across product lines to drive bank-first business goals
  • Develop effective and efficient campaigns across BTL, ATL and offline channels to
  • drive acquisition, usage, engagement and retention goals
  • Collaborate closely with Business Units to refine customer offers, build on
  • partnerships and deliver mutually successful outcomes
  • Understand, analyze and use data to derive consumer insights that will develop and
  • drive effective marketing strategies
  • Set up key marketing performance metrics and tracking tools to provide campaign
  • results, analyses and reports
  • Drive user research through regular tests, experiments and gamification
  • Safeguard DBS' brand identity by ensuring consistent application across all marketing
  • materials
  • Manage and groom a small number of direct reports to grow to their fullest potential
  • Degree in Business, Communications or Marketing
  • Independent and creative with a strong sense of curiosity about the business
  • A strong track record of 10-15 years of experience across traditional, social and
  • digital channels
  • Experience in using tools such as Appsflyer
  • Strong analytical skills and adept with reading data
  • Excellent written and oral communication, presentation and interpersonal skills
  • Knowledge and experience in tech, banking or payments is an advantage
Apply Now
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
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