VP – Head of Existing Client Marketing (VP) VP – Head of Existing Client Marketing (VP) …

Citi
in Singapore, Singapore, Singapore
Permanent, Full time
Last application, 09 Jul 20
Competitive
Citi
in Singapore, Singapore, Singapore
Permanent, Full time
Last application, 09 Jul 20
Competitive
Citi
VP – Head of Existing Client Marketing (VP)
Key Responsibilities:
  • Deliver against forecast for ECM (existing client marketing) activities (revenue and engagement) of selected focus products/services, across all businesses.
  • Prioritize products and markets focus relative to revenue incremental opportunity
  • Define target audience segments that maximize impact of ECM activities
  • Lead development of communication strategy, positioning and best-in-class creative.
  • Identify opportunities to test, optimize and scale up successful marketing initiatives.
  • Ensure effective implementation of ECM strategy across markets.
  • Work with Regional Marketing counterparts to ensure alignment on priorities and market execution of Regionally-steered initiatives and best practice.
  • Share success and learnings across markets.
  • Manage third party creative and media agencies to execute and deliver best in class marketing programs.
  • Keep abreast of new and emerging marketing resources and techniques that would be relevant for our business, vet them and test as appropriate.
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.
  • Lead by influence data-driven Marketers to seamlessly deliver of the above initiatives, holding stakeholders accountable to achieve business outcomes and continually celebrate successes across the business.
Knowledge/Experience/Technical skills:
  • 12-16 years in Marketing or Agency, with deep experience in digital marketing.
  • Team player; ability to partner and negotiate with cross functional team to successfully deliver client needs. Track record of delivering meaningful marketing programs that drive business success.
  • Prior experience leading a team is required, as is the ability to motivate and rally a team around a common vision.
  • Consistently demonstrates clear and concise written and verbal communication skills.
  • Promotes a culture of teamwork across organizational boundaries.
  • Demonstrated sense of accountability and decisiveness.
  • Ability to successfully interact with various levels within the organization, including Senior Management.
  • Intellectually curious, proactively seeking and developing new opportunities.
  • Proficient in Microsoft Office.
Personal Skills:
  • Passion for technology and numbers.
  • Curious about human psychology, behaviors and motivations.
  • Strong analytic skills.
  • Ability to lead cross-functional teams.
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Grade :All Job Level - All Job FunctionsAll Job Level - All Job Functions - SG ------------------------------------------------------
Time Type :Full time ------------------------------------------------------
Citi is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.
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