VP3, Advisory & Affluent Marketing VP3, Advisory & Affluent Marketing …

OCBC Bank
in Singapore
Permanent, Full time
Be the first to apply
Competitive
OCBC Bank
in Singapore
Permanent, Full time
Be the first to apply
Competitive
OCBC Bank
VP3, Advisory & Affluent Marketing
Role
Manage the Affluent Marketing for Premier and Premier Private Client within the Advisory & Affluent Marketing team.
Roles & Responsibilities
  • Develop marketing strategies to drive digital wealth sales and revenue growth for all customer segments including Personal Banking, Premier and Premier Private Client
  • Drive Digital Acquisitions across all onshore and offshore customer segments to ensure consolidated overview of the online acquisition efforts
  • Drive the initiatives for data driven automation across all monthly campaigns
  • Work closely with the business to initiative new ways to market looking at digital and mobile martech / ad tech.
  • Support in terms of marketing assets and communications for customer events, webinars and lifestyle pillar across the respective customer segments
  • Drive sales revenue jointly with the various stakeholders towards product penetration and digital adoption rate
  • Stakeholder management (including agency and internal departments) is key across social, digital, creative and media
Reporting To
Head of Marketing, Advisory & Affluent Marketing

Qualifications
Requirements
  • 5 years digital marketing experience
  • Possesses experience in digital/online acquisition efforts.
  • Must be digitally and socially savvy, familiar across various ad tech and martech platforms
  • Have good knowledge of data and can build analysis and use cases to strengthen marketing strategies
  • Hands on experience in running campaigns end to end from planning to execution, managing multiple stakeholders, internally and externally
  • Proactive, teamwork oriented and has a positive, can-do attitude with the ability to prioritize work and multi-task
  • Is detailed, results oriented, organized, highly committed and a team player
  • Enjoys challenges and works well in an evolving environment.
*LI-JT
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