• Competitive
  • Singapore
  • Permanent, Full time
  • Citibank NA
  • 2019-04-21

TTS Digital Channels – CitiDirect BE Regional Product Manager

TTS Digital Channels – CitiDirect BE Regional Product Manager

  • Primary Location: Singapore
  • Education: Bachelor's Degree
  • Job Function: Product Management
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: Yes, 10 % of the Time
  • Job ID: 19016416


  • Commercialize Citi's flagship institutional banking portal - CitiDirect BE.
  • Successfully launch Digital capabilities and drive adoption across Asia user base.
  • Partner closely with Global product managers, country product managers and functional partners, including Technology, Testing, Marketing, Legal, Compliance, other Product organizations, Channel Readiness, Client Operations, Activations, and Implementations to ensure buy-in on strategies and approach, and to deliver on time, high quality product offerings.
  • Conduct market and client analysis, using tools including client interviews, user feedback, customer experience monitoring (Tealeaf/Glassbox), and competitive intelligence.
  • Design and manage product communications including external and internal feature announcements, reference materials, press releases, and adoption campaigns, in partnership with marketing & countries.
  • Define and Measure quantitative and qualitative Key Performance Indicators to demonstrate progress towards business objectives.
  • Management of investment prioritization in Asia for CitiDirect BE.
  • Role may be considered in Hong Kong location as well


  • Total 5-7 years' experience with 3+ years' relevant product management experience, preferably with a background in enterprise products. Previous UI/UX research and design experience a plus.
  • Experience working with external clients.  Previous experience in Client Service operations a plus
  • Team player with ability to evidence leadership and build consensus while working within a matrix organization.  Demonstrated ability to proactively solicit input and involve others in decisions and plans that affect them.
  • Excellent verbal, digital, and written communication skills.  Strong presentation skills.
  • Proven experience launching products to market.
  • Experience with Design Thinking, Lean Product/UX methodologies, Agile/Scaled Agile Framework, JIRA a plus.
  • Experience in successful implementation of large, customer experience projects while managing cross functional stakeholders.
  • Excellent project manager, a self-starter with attention to detail and highly organized.  Demonstrated ability to self-direct work efforts, meet deadlines, and produce consistent high-quality work.
  • Passion for the customer and their experience.