Senior Mgr, Marketing with top notch Professional Service MNC Senior Mgr, Marketing with top notch Professional  …

The Cap Consulting Group Pte Ltd
in Singapore, Singapore, Singapore
Permanent, Full time
Be the first to apply
Mkt Range
The Cap Consulting Group Pte Ltd
in Singapore, Singapore, Singapore
Permanent, Full time
Be the first to apply
Mkt Range
Min 10 to 15 years of regional marketing experience gained with established MNCs in the professional service/consulting/asset management industry Has exposure in brand building/marketing of IP/exposure to practice set ups etc Self-starter with strong prioritization and organisation skills. Able to thrive in a fast-paced, dynamic and customer-focused work culture

Senior Mgr, Marketing with top notch Professional Service  MNC

  • Min 10 to 15 years of regional marketing experience gained with established MNCs in the professional service/consulting/asset management industry
  • Has exposure in brand building/marketing of IP/exposure to practice set ups etc
  • Self-starter with strong prioritization and organisation skills. Able to thrive in a fast-paced, dynamic and customer-focused work culture

 

Our client is a top notch and international name within the professional service sector. The role is based in town and is within walking distance from a central MRT station in CBD.

 

For this role, we are looking for a seasoned marketing professional who will report to the Partner who is also the Marketing lead for the region. The coverage of the role will include both APAC and SEA.

 

Job Description

  • Develop a Market Reputation Marketing strategy for the local office / cluster
    • Define marketing strategy and key initiatives in collaboration with the local Office Head / Marketing Partner, ensuring alignment with the local office strategy and the firm’s Practice Marketing objectives
    • Proactively suggest ways to leverage Practice, Account Marketing, and COE resources and tools to further Market Reputation Marketing effectiveness by building a view on optimal mix of topics/activities
  • Manage the Market Reputation budget, annual planning process, and ongoing improvement of Marketing processes to maximize efficiency and effectiveness
  • Manage Market Reputation marketing activities, including truly local activities for:
  • Editorial: tailor content to local community needs, develop market reputation IP, distribute Editorial content in local market, and manage local providers
  • Brand & Creative: tailor content to local community, create / edit / distribute local video content, manage local providers, and take responsibility for brand alignment in the local market
  • PR & External Comms: oversee all local PR activities to develop the firm’s presence in the local market, press, and premium publications, Manage  the local PR agency if any.
  • Digital Mailings and CRM: tailor mailing content to local community, manage CRM database (only in select countries), and maintain local contacts / influencers in CRM database (all countries)
  • Digital Marketing and Social Media: manage local website and content on digital assets. Also  tailor global campaigns to local community, create / edit / distribute local and simple social media content
  • Conferences & Events: plan market reputation the firm’s events and support Conf. & Events CoE with light execution e.g. for translation and timing / logistics local advice); contribute to organization in conjunction with other relevant CoEs
  • Alumni: local segmentation and engagement strategy, comms and events that support and augment practice/acct efforts
  • Local office priorities: manage internal office communications; assist Client Development efforts for local priority accounts (i.e., non P1/2/3/4/x accounts) on time available basis
  • Manage a team of Market Reputation marketers (~1-4 FTE depending on office size)
  • Provide coaching and ensure sense of affiliation to marketers in other Mktg. functions based in the same office/ cluster
  • Work collaboratively with other Marketing functions to ensure plans are aligned / complementary and to achieve the firm’s Marketing’s overarching goals
  • Manage collection of data on local market intelligence, Market Reputation KPIs and performance in shared templates
  • Represent Marketing within the local office/ cluster, and represent office/cluster within wider Marketing network

 

Requirements:

•Degree qualified with min 10 to 15 years of regional marketing experience gained with established MNCs in the professional service/consulting/asset management industry.

• Has exposure to the key marketing functions stated above, with relevant experience in brand building/marketing of IP/exposure to practice set ups etc.

• Passionate marketer who is confident, professional, creative, adaptable, and has a strong desire for results 
• Self-starter with strong organization skills; ability to meet deadlines and prioritize assignments in a fast-paced, dynamic and customer-focused work culture

• Strong team player who possesses strong people skills to interact with and adapt to diverse stakeholders

Polished with excellent communication skills

 

To apply, pl send your cv in word doc to resume@cap-cg.com . Pl also include details on your current salary, expected salary and notice period in your cv.
We regret to inform that only shortlisted candidates will be notified.

Posted by:
CAP Consulting (EA license: 14C7175)
Caroline Poh (EA Registration: R1105649)

 

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