Senior Associate / Associate, Platform Marketing Manager, Consumer Banking Group Senior Associate / Associate, Platform Marketing  …

DBS Bank Limited
in Singapore, Singapore, Singapore
Permanent, Full time
Be the first to apply
Competitive
DBS Bank Limited
in Singapore, Singapore, Singapore
Permanent, Full time
Be the first to apply
Competitive
Senior Associate / Associate, Platform Marketing Manager, Consumer Banking Group
We deliver a comprehensive suite of innovative banking services and financial solutions to individuals, ranging from the man-in-the-street to the mass affluent. Providing sound wealth management and financial advisory services, we help our customers make informed decisions about their money and are committed to helping them plan and achieve their life goals. Products and services within the Consumer Banking Group include loans, credit cards, investment and unit trusts, insurance and priority banking. The successful candidate will thrive in a fast-paced, heavily collaborative and iterative environment and be comfortable with taking the lead to shape perceptions and drive business results.

Responsibilities

  • Develop strategic and tactical marketing and advertising campaigns for Consumer Banking Group, with focus to drive usage across DBS Marketplaces (car, property, electricity), Remittance
  • as well as engagement and customer stickiness for apps such as DBS Digibank and Fastrack
  • To develop an engagement plan to drive consideration and conversion for marketplaces.
  • Measuring apps attribution to drive app downloads for PayLah!, Digibank, Lifestyle apps
  • Drive customer engagement and interaction for mobile apps - PayLah!, Digibank, Lifestyle apps
  • Build marketing insights and consumer behavior for marketplaces and remittance
  • Work closely with product teams on improving user experience improvements for new features or product improvements
  • Able to understand and leverage on consumer insights to influence marketing strategy
  • Analyse data, formulate hypotheses and run A/B test
  • To interface daily with the creative and media teams to incorporate stakeholders' inputs on campaigns to drive business outcomes
  • Ability to collaborate effectively with cross-functional teams and partners to achieve results
  • Define and track KPIs effectively to ensure business and marketing goals are realized
  • To manage spend and budget projections
  • To conceptualise, write creatively and manage events
  • Ensure brand identity is consistently applied across all marketing materials
Requirements

  • Degree in Business or Marketing
  • At least 5 years' experience in product management experience for mobile consumer products and having knowledge of payments will be an advantage
  • The individual needs to be a data-driven marketer and a self-starter who understands how to uncover and act on consumer insights
  • Understands the principles of driving customer engagement (via paid and owned channels) and conversational commerce.
  • Strong project management skills
  • Ability to work in a high-paced, collaborative and iterative environment and is adaptable to changing business needs and challenges
  • Have experience in marketing attribution measurement
  • Experience in using mobile app attribution tool - Appsflyer, TUNE, etc.
  • Passionate about solving customer and business challenges and constantly questioning the norm
  • Highly analytical with technical knowledge in mobile apps marketing and digital marketing
  • Experienced in leading and working with advertising and media agencies
  • Banking knowledge is an advantage
  • Good understanding of Consumer Marketing
  • Be able to write proficiently and speak eloquently

Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
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