Senior Analyst - Campaign Engineering Senior Analyst - Campaign Engineering …

Great Eastern Life Assurance Co Ltd
in Singapore
Permanent, Full time
Be the first to apply
Competitive
Great Eastern Life Assurance Co Ltd
in Singapore
Permanent, Full time
Be the first to apply
Competitive
Senior Analyst - Campaign Engineering
Job Purpose

To provide analytics support for the company in gaining meaningful insights of policyholders and acquiring greater sales through marketing campaigns. The Senior Analyst is responsible for ensuring the successful delivery of marketing campaign initiatives through data driven analytics - sharing insights/analysis with a potential to drive business performance. The analyst is also expected to work closely with the key stakeholders and possess the relevant technical skills required to recommend and implement the analytics solution.
The Job

  • Support marketing campaigns through data preparation and data mining.
  • Conduct pre-campaign sizing and post-campaign analysis.
  • Perform various data analytics in SQL/SAS and work closely with campaign managers in ensuring that marketing initiatives are launched timely.
  • Use your data expertise to support operational business teams and be the champion for data-driven decision making.
  • Design, build and enhance analytics dashboard/report to enable the campaign managers to make an informed decision.
  • Support the build of contextual marketing campaign data marts where necessary to advance the scalability and reusability of campaign design and visual analytics assets.
  • Ensure all tasks are done and comply with both internal and external policies, guidelines and regulations.
  • Support ad-hoc requests as and when required.
  • Ensure all analytics project undertaking comply with both internal and external policies, guidelines and regulations.
  • Support ad-hoc requests as and when required.

  • Takes accountability in considering business and regulatory compliance risks and takes appropriate steps to mitigate the risks.
  • Maintains awareness of industry trends on regulatory compliance, emerging threats and technologies in order to understand the risk and better safeguard the company.
  • Highlights any potential concerns /risks and proactively shares best risk management practices.


Our Requirements
  • BS in Business Analytics, Statistics, Economics, Actuarial Science or equivalent disciplines that focuses on extensive use of data for analysis.
  • Minimum 2 to 3 years of practical experience in analytics in the financial services or insurance industry.
  • Experience in insurance or financial services industry is a plus.
  • Programming skills using tools such as SAS Viya, Python, SQL and standard MS Office applications required.
  • Possess strong reasoning and analytical skills to merge statistical insights with business realities.
  • Experience in data visualization software such as Tableau is a must.
  • High level of integrity, takes accountability of work and good attitude over teamwork.
  • Takes initiative to improve current state of things and adaptable to embrace new changes.
To all recruitment agencies: Great Eastern does not accept unsolicited agency resumes. Please do not forward resumes to our email or our employees. We will not be responsible for any fees related to unsolicited resumes.

Please note that our career opportunities are only posted on our Career Website (http://grp.gelife.co/findacareer) and on our authorised job platforms which are specifically LinkedIn, JobStreet and eFinancialCareers. We do not initiate any unsolicited calls and all official emails from Great Eastern will be sent from email addresses ending with “@greateasternlife.com”. Should you receive any communications outside from these channels listed, please do not provide any personal information and do reach out to us at GreatCareers@GreatEasternLife.com or at 6248 2990 for us to assist you and confirm the legitimacy of the content.
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