Salesforce Marketing Cloud Engagement Lead in Digital Sales and Marketing Salesforce Marketing Cloud Engagement Lead in  …

Citi
in Singapore, Singapore, Singapore
Permanent, Full time
Last application, 10 Jul 20
Competitive
Citi
in Singapore, Singapore, Singapore
Permanent, Full time
Last application, 10 Jul 20
Competitive
Citi
Salesforce Marketing Cloud Engagement Lead in Digital Sales and Marketing
Key responsibilities
  • Lead adoption of SFMC across sales and marketing organization in the region (APAC, EMEA), act as the subject matter expert of SFMC capabilities, educate users, establish benchmarks, drive best case practices implementation.
  • Develop and execute conversion plan for marketing email and SMS communication from legacy system to SFMC.
  • Build content email template in SFMC Content Builder. Work on HTML, CSS, JavaScript and Amp Script to update HTML based emails. Work on Journey Builder, Automation studio and Email Studio.
  • Manage and ensure quality control and governance of the content management agency during day-to-day campaign set up in SFMC. Set up campaign efficiency benchmarks, ensure right measurement and tracking is available for campaigns.
  • Develop and implement test & learn roadmap to improve channel and campaign efficiency. Set up and conduct A/B and multivariate testing based on targeting, segmentation, offer, and creative.
  • Plan integration enhancement between SFMC and Citi ecosystem, work with Tech organization to deliver enhancement.
Requirements
  • Excellent knowledge of Salesforce Marketing Cloud functionality and architecture, awareness of the wider Salesforce ecosystem.
  • Hands-on experience in Salesforce Marketing Cloud, Journey Builder, Automation studio and Email Studio is required. Experience with front end development languages (HTML, CSS, JavaScript).
  • Adobe Analytics knowledge is a plus.
  • Demonstrated ability to deliver results that is timely, relevant and effective, and strong people and project management skills.
  • Exemplary leadership skills to be able to lead, influence and partner with teams across the organization.
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Grade :All Job Level - All Job FunctionsAll Job Level - All Job Functions - SG ------------------------------------------------------
Time Type :Full time ------------------------------------------------------
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