Performance Marketing Manager Performance Marketing Manager …

TEKsystems (Allegis Group Singapore Pte Ltd)
in Singapore
Permanent, Full time
Be the first to apply
TEKsystems (Allegis Group Singapore Pte Ltd)
in Singapore
Permanent, Full time
Be the first to apply
Performance Marketing Manager
You will be responsible for managing day-to-day digital marketing strategy and operations for the Fintech business while providing reports and analyses to demonstrate effective ROI to key stakeholders.

What You'll Be Doing (ie. Job Duties):
  • Planning and execution of user acquisition campaigns that support the company's growth initiatives while managing budget
  • Exploring innovative ways to drive greater conversion through navigation of ad formats, mechanics, and user funnels
  • Analyzing data from multiple sources to evaluate marketing effectiveness for each channel and work with agency to adapt plans accordingly to maximize return and achieve or outperform the established KPIs
  • Ensuring best possible spent optimisation by continuously optimising campaigns based on learnings from multiple A/B tests across creatives, targets and other strategies
  • Developing an intimate knowledge of the target audience, and analyzing data on media consumption behaviors, channels, networks, programs and emerging media to inform where and how to best reach these consumers
  • Testing new customer acquisition channels and think creatively about how to achieve targets and find qualified leads beyond standard media buying
  • Remaining current on market and media trends and the implications to the business, including developing a point of view on new acquisition opportunities and present findings
  • Working with the product lead to ensure the customer acquisition funnel and key journeys on web and app experiences are maximized for conversion and engagement
  • Managing all media agency and vendor relationships related to acquisition marketing efforts and ensuring they meet industry best practices
The must haves :
  • 5+ years of experience in digital performance marketing
  • Familiar with app user acquisition and basic tracking/attribution logic and tech platforms
  • Hands-on knowledge of planning & buying digital media on self-serve platforms such as Google ads, Facebook, 3rd Party ad Networks
  • Performance-driven and direct-response minded when it comes to concepting and optimising performance creative
  • Have excellent organisational, project management, and time management skills
  • Self-starter with a great learning attitude, able to learn and pick up new capabilities fast
  • Good with numbers, analytical minded and possesses great problem-solving skills

For more information you can email Celestine Chia in our Singapore office on quoting Job Reference 524298 or alternatively, apply here to register your interest.

Allegis Group Singapore Pte Ltd, Company Reg No. 200909448N, EA Licence No. 10C4544
Job Reference: CelestineChia524298
TEKsystems (Allegis Group Singapore Pte Ltd) logo
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