Marketing Manager - 12 Months Contract - Bank - CBD Marketing Manager - 12 Months Contract - Bank -  …

PERSOLKELLY Singapore Pte Ltd
in Singapore
Contract, Full time
Last application, 16 Sep 21
Attractive
PERSOLKELLY Singapore Pte Ltd
in Singapore
Contract, Full time
Last application, 16 Sep 21
Attractive
Posted by:
Peggy Koh • Consulting Manager - Strategic Accounts - FS
Posted by:
Peggy Koh
Consulting Manager - Strategic Accounts - FS
We are partnering with one of the well-established Banks in Singapore that provides the full range of services in Consumer, SME and Corporate banking activities across Asia. They are currently looking for a Marketing Manager (12 Months Contract) to join the COO Office Marketing Team.

Job Description

  • Develop, socialise and deliver against a Marketing and Communications Plan for the cash business.
  • Responsible to drive commercialisation of key cash products. Deliver against key KPIs on commercialization
  • Develop product value propositions with customer centricity translating features into customer benefits
  • Work with segment leads to adapt value propositions for cash products in terms of key use cases for the respective segments.
  • Create leadership position for cash products in the industry and regional markets.
  • Strengthen brand positioning for the cash business with award pitches and thought leadership content.
  • Improve the use of Data to measure success and effectiveness of campaigns, continuously improve Lead Generation/Conversation for campaigns.
  • Showcase cash management products and solutions at key industry events
  • Drive amplification and engagement on digital platforms
  • Create targeted thought leadership to drive content marketing
  • Work closely with core markets outside SG to help country marketing on trade product commercialisation, driving regional product marketing
  • Drive Digital Use Cases, manage expenses and budget and ROI tracking

Experience

  • Degree preferably in finance/marketing, with at least 5-8 years of experience in marcomm.
  • Ability to think strategically and handle end-to-end execution
  • Possess strong grasp of current digital marketing tools and strategies
  • Ability to work across the marketing mix and has strong stakeholder management skills
  • Experience in financial services, in particular Transaction Banking, and/or Mar Tech preferred
  • Demonstrated ability in a marketing role, managing agencies and internal partners as well as converting marketing strategies into marketing campaigns that impact financial results
  • Knowledge of Cash Management business drivers a key advantage.

 

Interested candidates may send their resumes to peggy_koh@persolkelly.com or apply through the application system.  Shortlisted candidates will be notified.

PERSOLKELLY Singapore Pte Ltd • RCB No. 200007268E EA License No. 01C4394 • EA Registration No. R1110345(Koh Boon Sien)

By sending us your personal data and curriculum vitae (CV), you are deemed to consent to PERSOLKELLY Singapore Pte Ltd and its local and overseas subsidiaries and affiliates collecting, using and disclosing your personal data to prospective employers/companies based in any country for purposes of evaluating  suitability for employment, conducting reference checks, administering employment related services and such other purposes stated in our privacy policy. Our full privacy policy is available at www.persolkelly.com.sg. If you wish to withdraw your consent, please drop us an email to let us know. Please feel free to contact us if you have any queries.

 

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