• Competitive
  • Singapore
  • Permanent, Full time
  • OCBC Bank
  • 23 Jan 18

Marketing Manager

Marketing Manager

Roles and Responsibilities

  • Initiate, lead, manage/execute and coordinate marketing activities that drives customer acquisition, product/account utilization, customer engagement and branding
  • Implement the marketing campaign end-to-end including event management, processes tie-up, communications, tracking/monitoring of results, reporting, promotion fulfillment, etc
  • Monitor and analyse customer base and campaign results continuously to improve campaign effectiveness
  • Advise and support products and channels in their marketing efforts to achieve business objectives

Reporting to:
  • Head, Marketing


Qualifications
Requirement :

· Degree holder
· Results driven and energetic
· Resourceful and able to foster collaboration
· Possess a growth and curious mindset
· Strong in inter-department project management/communication and possess good eye for details
· Keen to exercise creativity and generate new ideas
· Able to work well independently with minimal guidance
· Has pleasant personality, good interpersonal and communication skills
· Comfortable with data analysis