Manager - Customer Marketing & Promotions Manager - Customer Marketing & Promotions …

Great Eastern Life Assurance Co Ltd
in Singapore
Permanent, Full time
Last application, 21 Sep 20
Competitive
Great Eastern Life Assurance Co Ltd
in Singapore
Permanent, Full time
Last application, 21 Sep 20
Competitive
Manager - Customer Marketing & Promotions
Job Purpose
This position is responsible for the development and execution of the tactical marketing campaigns and marketing communications plans aligned with GELS' strategies and business objectives.

The Job
  • Conceptualise, develop and execute customer-centric end-to-end strategic and tactical marketing campaigns tailored to targeted customer segments to achieve business objectives
  • Lead and develop effective online and offline product marketing assets in close collaboration with Channel Propositions and Portfolio Management and Distribution teams
  • Involve in developing the right customer propositions for products and ensure consistent delivery of messaging across all product marketing communications touch points
  • Monitor and review effectiveness of integrated marketing campaign performance and any other marketing initiatives for optimised results
  • Prepare and manage web content under Adobe Experience Manager enabling optimal customer experience and engagement
  • Liaise and collaborate with internal stakeholders and external vendors to ensure a timely delivery of campaigns and projects
  • Take accountability in considering business and regulatory compliance risks and take appropriate steps to mitigate the risks
  • Maintain awareness of industry trends on regulatory compliance, emerging threats and technologies in order to understand the risk and better safeguard the company
  • Highlight any potential concerns /risks and proactively shares best risk management practices
Great Eastern Life Assurance Co Ltd logo
More Jobs Like This
See more jobs
Close
Loading...
Loading...