• Competitive
  • Singapore
  • Permanent, Full time
  • Citibank NA
  • 2019-04-25

Journey Design Senior Analyst

Journey Design Senior Analyst

  • Primary Location: Singapore,Singapore,Singapore
  • Education: Bachelor's Degree
  • Job Function: Marketing
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: No
  • Job ID: 19012033


Journey Design Sr Analyst

Role and Responsibilities:
  • As part of the Regional Digital and Customer Experience team, you will partner with business, design, and technology teams in agile scrums to help build and deploy digital app and web experiences for new customer acquisition in markets across Asia
  • You will create a digital product roadmap based on business priorities and customer needs, work with design to translate the roadmap into quality experiences, and work with technology to implement within tight timelines
  • Continuously monitor sales funnel to look for opportunities to increase conversion either through experience optimizations or sales process.
  • Work with sales and product teams to drive campaigns that deliver to pre-determined KPIs
  • Interface with Legal, Compliance, Risk, and ensure that implementations meet key control needs to protect business and customer interests
  • Make decisions based on customer feedback, usage patterns, and analytics to continuously evolve the product


  • 7-8 years of experience across Digital Product Management or e-Commerce
  • Comfortable working with multi-functional partners and internal stakeholders, across lines of business, Design, Technology, Risk, and Decision Management
  • Strong Product, Project and Time management skills
  • Prior experience of managing a scrum and working in an agile environment preferred
  • Experienced in working with marketing/product/sales teams to drive sales conversion