• Competitive
  • Singapore
  • Permanent, Full time
  • Citibank NA
  • 2019-06-18

Journey Design Lead Analyst

Journey Design Lead Analyst

  • Primary Location: Singapore,Singapore,Singapore
  • Education: Bachelor's Degree
  • Job Function: Marketing
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: No
  • Job ID: 19021936


Role and Responsibilities:
  • As part of the Regional Digital and Customer Experience team, you will partner with business, design, and technology teams in agile scrums to help build and deploy digital app and web experiences for new customer acquisition in markets across As
  • Manage complex multi-market Content Management System (Drupal or equivalent) and experience rollouts
  • Take ownership of the delivery of website optimization initiatives, including requirements gathering, feasibility assessment, backlog management, prioritization and user acceptance testing
  • You will create a digital product roadmap based on business priorities and customer needs, work with design to translate the roadmap into quality experiences, and work with technology to implement within tight timelines
  • Continuously monitor sales funnel to look for opportunities to increase conversion either through experience optimizations or sales process.
  • Interface with Legal, Compliance, Risk, and ensure that implementations meet key control needs to protect business and customer interests
  • Make decisions based on customer feedback, usage patterns, and analytics to continuously evolve the product


Characteristics/Traits we are looking for:
  • Capable of working with and balancing the diverse needs of different businesses, regulations, and market landscapes
  • Strong in execution, with a demonstrated ability of delivering results under time pressure
  • Highly metrics-oriented, with a proven track record of commercializing digital platforms, and maximizing customer usage and business impact/revenue
Knowledge/Experience/Technical skills:
  • 8-10 years of experience across Digital Product Management or e-Commerce
  • Demonstrated experience in, and passion for web development and optimization. Proven experience of using Adobe Site Catalyst or similar tools to analyze web funnel performance.
  • Comfortable working with multi-functional partners and internal stakeholders, across lines of business, Design, Technology, Risk, and Decision Management
  • Strong Product, Project and Time management skills
  • Prior experience of managing a scrum and working in an agile environment preferred
  • Experienced in working with marketing/product/sales teams to drive sales conversion