• Competitive
  • Singapore
  • Permanent, Full time
  • Citibank NA
  • 2018-10-16

ICG (TTS) - APAC Regional Marketing Manager

ICG (TTS) - APAC Regional Marketing Manager

  • Primary Location: Singapore
  • Education: Bachelor's Degree
  • Job Function: Marketing
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: No
  • Job ID: 18050548



Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients.

Citi's  Mission and Value Proposition   explains what we do and  Citi Leadership Standards  explain how we do it. Our mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We strive to earn and maintain our clients' and the public's trust by constantly adhering to the highest ethical standards and making a positive impact on the communities we serve. Our Leadership Standards is a common set of skills and expected behaviors that illustrate how our employees should work every day to be successful and strengthens our ability to execute against our strategic priorities.

Diversity is a key business imperative and a source of strength at Citi. We serve clients from every walk of life, every background and every origin. Our goal is to have our workforce reflect this same diversity at all levels. Citi has made it a priority to foster a culture where the best people want to work, where individuals are promoted based on merit, where we value and demand respect for others and where opportunities to develop to are widely available to all.

Position Objective:

The Regional Asia Pacific Marketing Manager for Treasury and Trade Services (TTS) works with the TTS Sales Client segments and Product managers to develop strategic marketing initiatives that strengthen client relationships in order to (1) improve client experience and (2) increase client revenues as part of the overall TTS Asia Pacific Plan. His/her span of responsibility encompasses the development and execution of marketing activities that will help speed the sales cycle process through specialized face-to-face client events with high quality solutions content as well as trainings, remote webinars. In addition, a key component of this role is the management of the digital client experience encompassing channels such as the external websites for Asia Pacific, coordinating our social media and Citi Online Academy. The role covers the 17 markets in Asia Pacific where Citi operates.

The Regional Marketing Manager reports to the TTS Marketing Head for the Asia Pacific region. 

Citi's Treasury and Trade Solutions Business (TTS) is a global business spanning multiple integrated solutions within Citi's Transaction Services including: Trade and Supply Chain, Liquidity and Investments, Cash Management, Commercial Cards and Receivables serving public sector clients, corporates and financial institutions in over 120 countries.  TTS' innovative solutions help clients streamline and automate processes, mitigate risk and expand their reach across Citi's unparalleled global network.

Key Responsibilities:

Develop and deliver the profile the TTS business externally, by engaging with the senior leadership team(s) to promote key TTS capabilities and themes with insight driven messaging, brand awareness, content/thought leadership, proprietary events and industry conferences, social and digital campaigns -- to engage with clients.

Key partners: regional and local Sales teams, regional Product team, Marketing partners from global, regional and local teams, regional Compliance and Legal teams, global and regional Event Management (GEM) teams, External Creative and Production Agencies, Internal Graphics and Digital teams NY, Events' Sponsors and Industry Associations.

The TTS Regional Marketing Manager supports the TTS Asia Pacific Marketing Plan in relation to:

Target Client Analysis & Initiatives Planning

  • Identify the clients to be targeted for the marketing initiatives identified in the marketing plan through pipeline and revenue analysis in relation to each specific client facing event or campaigns
  • Leverage existing global messaging and materials to develop regional/locally relevant event materials in collaboration with regional product & sales experts for marketing events and initiatives

Client Engagement

  • Identify, lead and execute client facing initiatives such as: online webinars, roundtables, forums and industry events for the respective clients segments (Corporates, FI, Public Sector)
  • Plan and execute client engagement activities including pre-event target market analysis, agenda building, develop the client invitation campaign while tracking clients' registrations, manage vendors or/and work with GEM teams in executing the initiatives' logistics where needed.

Digital Tools & Channels

  • Manage end-to-end all the digital tools created to facilitate sales enablement for the Sales team as well as those digital tools that facilitate client engagement during events, remote training and digital communications
  • Post in internal and external sites all the relevant content ensuring the correct distribution of materials following Corporate Communications policy
  • Manage the development of the content for key markets following regulatory requirements

Risks and Controls

Support the process management of:

  • Policies and procedures to ensure that his/her marketing initiatives remains in compliance with all regional/local legal and compliance requirement as well as brand standards
  • Serve as needed as point of contact with the Legal, Compliance, Internal Audit, Information Security, etc. teams across TTS
  • Manage the budget and expenses allocated to his/her specific activities within the regional marketing plan


  • Minimum of 3 years marketing or communications experience in banking or a services sector.
  • Must have strong communication skills to provide clear, detailed creative direction and create content for all marketing initiatives and communications.
  • Strong affinity for digital technology and insight into trends and advancements with web, social media and personal hand-held application-based technology.
  • Excellent project management skills: highly organized, deadline driven, able to manage executional details, intricate budgets and cross-functional teams.
  • Possess a proactive, positive and highly collaborative attitude.
  • Flexibility in a fast-paced environment.
  • Ability to think creatively and use sound judgment when making business decisions.
  • Desire to continually challenge oneself and drive marketing programs to the next level.
  • Experienced user of Microsoft Office, especially Excel and PowerPoint.
  • Fluent in English