Head of Marketing (APAC & ME)

  • Competitive
  • Singapore
  • Permanent, Full time
  • Cognizant Technology Solutions APAC
  • 19 Feb 19

Head of Marketing (APAC & ME)

Job title: Head of Marketing

Job Location: Singapore/Australia

Key Responsibilities:

§ In collaboration with Sales Leads, Client Partners and APAC+ME FMM plan and execute marketing activities across the Cognizant utilizing the Marketing Automation platform and tools.
§ Align regularly with the regional sales and customer success teams to understand goals, objectives and optimize the impact of marketing activities, lead management and reduce sales cycle time
§ Build strategic partnerships in APAC+ME and support the regional marketing resources with their B2B activities (events, regional campaigns, PR efforts)
§ Lead and guide the regional marketing team to maximize their professional growth
§ Develop and execute regionalized strategy and campaigns that create brand awareness and generate leads for local sales teams
§ Engage with FMMs to prioritize and execute joint marketing activities in APAC+ME to build overall business strategy and sales plans
§ Synthesize monthly, quarterly, and annual reports on progress and development
§ Project manage and execute on events, press and other offline marketing campaigns within each of the regions
§ Create, analyse and deliver forecasts, regional KPI reports and insights to optimize regional marketing efforts
§ Work cross-functionally to oversee the timely execution of the field-marketing plan.
§ Monitor the field marketing programs in each region regularly to evaluate the efficiency and effectiveness
§ Assist in the review of marketing strategies and proposed Go-to-Market (GTM) plan for next year's as requested from different Field Marketing managers in each region
§ Aligning & assisting the FMMs as the marketing focal point, developing and managing internal communications for the geography, to include sales activity, service updates, best practices and news on wins across the various service areas.
§ Define and track metrics to assess effectiveness of all Field Marketing programs and initiatives.
§ Plan and manage investment and budget items. Ensure a measurable Marketing ROI.
§ Ensure the integrity and adherence to data privacy laws for client databases and the input of data.
§ Ensure that all global marketing policies and procedures are followed.
§ Strong business acumen and knowledge of Cognizant's areas of business and overall business strategy.
§ Thorough understanding and skills in strategic Field Marketing and a deep industry expertise is vital.
§ Thorough understanding and ability to apply marketing concepts, branding and message development skills.
§ Global perspective and understanding of business marketplace.
§ Strong project management skills.
§ Budget management and financial reporting skills.
§ Passion for well-executed deliverables in support of Cognizant business strategy.
§ Negotiation, mediation and conflict management skills to resolve complex or disputed issues.
§ Able to influence executives within Marketing through relationship building and executive-level presence.
§ Leadership skills — supervision, mentoring and managing Cognizant specialists/analysts and contractors.
§ Ability to develop and apply creative, workable solutions to project-related issues.
§ Excellent oral and written communications skills.
§ Ability to work autonomously and independently.

§ Ability to manage projects under tight deadlines. Good knowledge in concept development, budgeting, implementation and performance measurement for all APAC+ME marketing programs

About Cognizant:

Cognizant (NASDAQ-100: CTSH) is one of the world's leading professional services companies, transforming clients' business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant is ranked 195 on Fortune 500 2017 and is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com or follow us on Twitter: Cognizant.