Head, OSPL - Marketing & Digital Engagement Head, OSPL - Marketing & Digital Engagement …

OCBC Bank
in Singapore
Permanent, Full time
Last application, 22 Jun 21
Competitive
OCBC Bank
in Singapore
Permanent, Full time
Last application, 22 Jun 21
Competitive
OCBC Bank
Head, OSPL - Marketing & Digital Engagement
JOB DESCRIPTION:
With the objectives to drive business growth, deepen customer relationships, increase customer acquisition and cross selling opportunities, key responsibilities would be
  • Lead the OSPL marketing strategy and campaigns to market OSPL's products and services to new and existing customers through various channels.
  • Develop and drive the digital marketing and engagement strategy and initiatives.
  • Lead and champion OSPL customer segmentation and insights with the use of analytics, market and consumer research.
  • Responsible to manage marketing budget in order to optimise effectiveness of the marketing spend


Qualifications
Requirements
  • 12 to 15 years of marketing experience, with a holistic experience across ATL, BTL as well as digital media.
  • Possesses experience in digital/online acquisition and customer analytics.
  • Hands on experience in running campaigns end to end from planning to execution,
  • Able to manage multiple stakeholders both internal and external
  • Proactive, teamwork oriented and has a positive, can-do attitude with the ability to prioritize work and multi-task
  • Is detailed, results oriented, organized and highly committed
  • Enjoys challenges and works well in an evolving environment.
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