Global Head of Branding - Forex Global Head of Branding - Forex …

PeopleSearch
in Singapore
Permanent, Full time
Last application, 26 Sep 20
Attractive
PeopleSearch
in Singapore
Permanent, Full time
Last application, 26 Sep 20
Attractive
A leading forex broker that gives traders the ability to access the Forex markets, Cryptocurrencies, Indices, Commodities and Shares CFDs is setting up a new entity here in Singapore, and is seeking an experienced Branding leader to join the team!

Responsibilities:

  • Develop and localize the global brand strategy and ensure the direction from different offices are in line with the branding guideline
  • Manage brand assets & content to drive brand campaigns awareness globally
  • Build, lead, and review work of the content, design & visual merchandising teams in the production of all online, offline visuals & content
  • Review and approve art and copy developed by the teams, ensuring deliverables that effectively address marketing goals and challenges
  • Ensure all corporate branding, design and final copyright placements are followed according to company brand guidelines
  • Drive marketing campaigns including any new brand campaigns
  • Based on market research/ data and customer behaviour to drive the brand marketing strategy
  • Plan and develop an integrated global marketing framework of branding and holistic marketing plan to be well implemented or adapted across all source markets and functional teams
  • Manage creative and media agencies of Head Office and branches
  • Manage the overall Brand Marketing budget and ensure to achieve optimal return on investment. Lead and control legal compliance and procurement management for projects

Requirements:

  • At least 8 years of working experience in Brand Marketing, with over 3 years as a Department Head level
  • Strong exposure in Regional or Global market
  • Personable leader, a good balance between being strategic and hands on
  • Excellent command in written and spoken English and Mandarin due to strong exposure to Chinese Clients / Stakesholder.

If the above speaks to you, we'd love to hear from you. 

Please send in your updated CV via glennwong@peoplesearch.jobs / shirleytan@peoplesearch.jobs / houxianfan@peoplesearch.jobs  if you feel that there is a strict fit with your experience and interest.

Feel free to pass this opportunity along if you have a friend that might be a great fit to the role!

We regret to inform that only successful applicants will be contacted.

 

Consultants Details:

Glenn Wong (glennwong@peoplesearch.jobs
Reg No: R1106685

Shirley Tan (shirleytan@peoplesearch.jobs)
Reg No: R1658715

Fan Houxian (houxianfan@peoplesearch.jobs )
Reg No: R16S8057

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