A leading forex broker that gives traders the ability to access the Forex markets, Cryptocurrencies, Indices, Commodities and Shares CFDs is setting up a new entity here in Singapore, and is seeking an experienced Branding leader to join the team!
- Develop and localize the global brand strategy and ensure the direction from different offices are in line with the branding guideline
- Manage brand assets & content to drive brand campaigns awareness globally
- Build, lead, and review work of the content, design & visual merchandising teams in the production of all online, offline visuals & content
- Review and approve art and copy developed by the teams, ensuring deliverables that effectively address marketing goals and challenges
- Ensure all corporate branding, design and final copyright placements are followed according to company brand guidelines
- Drive marketing campaigns including any new brand campaigns
- Based on market research/ data and customer behaviour to drive the brand marketing strategy
- Plan and develop an integrated global marketing framework of branding and holistic marketing plan to be well implemented or adapted across all source markets and functional teams
- Manage creative and media agencies of Head Office and branches
- Manage the overall Brand Marketing budget and ensure to achieve optimal return on investment. Lead and control legal compliance and procurement management for projects
- At least 8 years of working experience in Brand Marketing, with over 3 years as a Department Head level
- Strong exposure in Regional or Global market
- Personable leader, a good balance between being strategic and hands on
- Excellent command in written and spoken English and Mandarin due to strong exposure to Chinese Clients / Stakesholder.
If the above speaks to you, we'd love to hear from you.
Please send in your updated CV via firstname.lastname@example.org / email@example.com / firstname.lastname@example.org if you feel that there is a strict fit with your experience and interest.
Feel free to pass this opportunity along if you have a friend that might be a great fit to the role!
We regret to inform that only successful applicants will be contacted.
Glenn Wong (email@example.com)
Reg No: R1106685
Shirley Tan (firstname.lastname@example.org)
Reg No: R1658715
Fan Houxian (email@example.com )
Reg No: R16S8057