Gaming Marketing Lead (Perm) Gaming Marketing Lead (Perm) …

TEKsystems (Allegis Group Singapore Pte Ltd)
in Singapore
Permanent, Full time
Be the first to apply
TEKsystems (Allegis Group Singapore Pte Ltd)
in Singapore
Permanent, Full time
Be the first to apply
Gaming Marketing Lead (Perm)
  • Provide analysis and insight to acquisition funnel measurement, working closely with the publishing team to help define & set goals for KPIs on each game, and with BI and Data team on implementing performance predictions
  • Oversees daily optimization and analysis of all advertising campaigns.
  • Partner with product and publishing team to maximize growth opportunities, providing revenue analysis, campaign performance, click and conversion rates, ROI, daily ad spend.
  • Partner with BI and other teams to develop relevant tools and provide reporting on performance at a regular cadence for key stakeholders
  • Drive a relentless culture of experimentation on all key existing UA channels, while also ideating and establishing new user acquisition funnels for the studio games
  • Be involved in other marketing strategy, in branding and marketing activities.

Required Qualification:
  • At least 5+ years of acquisition marketing experience and specific experience with Facebook, Google, mobile ad networks and mobile ad exchange
  • Proven success of leading and managing a growth-driven performance marketing team
  • Experience managing all paid user acquisition; setting up, analyzing, and optimizing campaigns in the native platform.
  • Good balance of data-driven analytical skills and understanding of creatives
  • Stay up-to-date with the latest digital marketing technology developments
  • Ability to work and communicate efficiently with cross-functional teams within the studio and the larger organization
  • Excellent leadership, communication, interpersonal and presentation skills
  • Entrepreneurial mindset

Desired Qualification:
  • Experience in App/programmatic display advertising
  • Running Marketing Campaigns
  • Exposure in working with brand and strategy
  • Deeply connected in the games marketing scene.
  • Self-motivated, independent learner that is passionate about leveraging techology and data to drive performance
  • Enjoys gaming

For more information you can email Andrew Loh in our Singapore office on quoting Job Reference 526089 or alternatively, apply here to register your interest.
Allegis Group Singapore Pte Ltd, Company Reg No. 200909448N, EA License No. 10C4544

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