• Competitive
  • Singapore
  • Permanent, Full time
  • Citibank NA
  • 2018-10-16

GCG Content Marketing and Digital Writer Manager

GCG Content Marketing and Digital Writer Manager

  • Primary Location: Singapore,Singapore,Singapore
  • Education: Master's Degree
  • Job Function: Marketing
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: Yes, 10 % of the Time
  • Job ID: 18049706


  • We are looking for a talented Content marketing manager to take full responsibility of content marketing production and delivery within the team, driving content production excellence across digital engagement, brand, regionally led campaigns and initiatives across the Citi product portfolio.
  • Our ideal candidate is a creative marketing professional, preferably with a strong content creation and writing background. You should be able to develop engaging content to attract and retain wide range of audiences (internal + external). For this position, it's also essential to be up-to-date with new technologies and marketing trends related to delivering best practice content. This includes how to best produce and deliver content in engaging ways cross formats and platforms. Candidate must be competent in understanding performance based content, optimising the strategy through content metrics and analysis working with stakeholders across regional marketing function.
  • Ultimately, you should be able to expand the regional marketing function's content producing capability increasing our ability to deliver quality content with agility to a wide range of audiences focused on delivering better content experiences aligned to both our brand and engagement marketing objectives.
Key Responsibilities:
  • Design content marketing strategies and set short-term goals
  • Undertake content marketing initiatives to achieve business targets
  • Collaborate across regional marketing teams and other partners (e.g. design team, agencies) to produce high quality content
  • Develop editorial calendar across content production and ensure deadlines are met
  • Deliver engaging content aligned to internal and external requirements on a regular basis and inspire team members
  • Edit, proofread and improve content backed up with strong understanding and analysis of performance of content delivered
  • Optimise external content considering SEO principles
  • Analyse on regular basis relevant content traffic metrics and report back to heads and functional lead
  • Share content through various channels, ensuring strong web presence and internal Citi channels where relevant
  • Receive customer feedback and generate ideas to increase customer engagement
  • Generate new content for thought leadership pieces, websites and social platforms
  • Work with the team on building internal thought leadership/trend publications to keep audiences across the business up to date on innovation and market trends


Knowledge/Experience/Technical skills:
  • Proven work experience as a content developer within high pressure environment
  • Proficiency Content Management and production software
  • Understanding of web publishing requirements
  • Editorial mindset with an ability to predict audience preferences
  • Hands on experience with SEO and web traffic metrics
  • Expertise publishing and optimising content across social media platforms
  • Project management skills and attention to detail
  • Excellent communication and writing skills in English
  • BSc degree in Marketing, Journalism or relevant field
  • Proficiency in WordPress and other related Content and social Management software/solutions
  • 5-7 years work experience in in Content development roles (agency and/or client)
  • Strong analytical, problem-solving and technical skills
  • Robust strategic, operational and project management skills
  • Must have analytical background and experience managing/organizing information to identify trends and extract key conclusions
Personal Skills:
  • Disciplined and structured thinking
  • A quick thinker who can work independently and efficiently on tight deadlines, while having an eye for detail
  • Strong relationship and networking skillset, with a focus on working with people to get things done
  • Ability to work in a cross-functional environment
  • High level of initiative with a good ability to perform under time pressure/tight deadlines
  • Excellent presentation, written, and verbal skills