• Competitive
  • Singapore
  • Permanent, Full time
  • Citibank NA
  • 25 Apr 18

GCG - Regional Digital Product Manager

GCG - Regional Digital Product Manager

  • Primary Location: Singapore,Singapore,Singapore
  • Education: Bachelor's Degree
  • Job Function: Product Management
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: No
  • Job ID: 18017749


Citi's Global Consumer Bank serves more than 100 million customers in the fastest-growing cities in 24 countries worldwide.
The Global Consumer Bank (GCB) operates four geographical business lines - Branded Cards, Retail Services, Retail Banking and Commercial Banking - in Citi's three regions: Asia & Europe, Latin America and North America. With more than a century of enviable brand and market leadership in markets like the U.S., Mexico and Asia, GCB is competitively well-positioned to grow a high credit quality customer base that benefits most from our global capabilities. The Regional Customer Experience team helps create, deploy, and commercialize our digital platforms to deliver on business and customer satisfaction KPIs across Asia Pacific and Europe.
The Citi Mobile app is Citi's flagship digital experience, and the platform at the forefront of our digital transformation. As the bank goes mobile-first, the Citi Mobile app increasingly becomes the vehicle not just of transactional banking, but delivery of engagement and revenue metrics, tracked against the Regional Management Scorecard.
This is a challenging role which will engage Leadership and Senior Business Managers in Cards, Retail, Digital, and Technology, in the regional office, as well as country-business leadership across APAC and EMEA.
Role and Responsibilities

As Product Manager of the app, you will:
  • Partner with business, design, and technology teams in agile scrums to help build and deploy digital app and web experiences in markets across Asia and EMEA
  • You will create a digital product roadmap based on business priorities and customer needs, work with Design to translate the roadmap into quality experiences, and work with technology to implement within tight timelines
  • Be comfortable holding responsibility for high-visibility initiatives, and meeting revenue and channel offload targets that are tracked against the Regional Scorecard
  • Comfortable communicating and negotiating scope, budgets, and timelines with regional business leaders as part of a large, complex organization
  • As a self-starter, determine what to do, including navigating ambiguity around the intersection of emerging spaces like Big Data and Mobile, and then go ahead and execute, translating the vision into high-performing experiences
  • Work with marketing and engagement teams to drive campaigns that deliver to pre-determined KPIs
  • Interface with Digital Governance, Legal, Compliance, Risk, and ensure that implementations meet risk and control needs to protect business and customer interests


Characteristics/Traits we are looking for:
  • Be comfortable accessing the support of a cross-functional group across a large organization, with no direct reporting lines
  • Ability to balance the day-to-day pressures of working in a fast-paced agile environment, while stepping back to create a vision and evangelizing it with stakeholders at different levels of the organization
  • Strong in execution, with a demonstrated ability of delivering results under time pressure
  • Highly metrics-oriented, with a proven track record of commercializing digital platforms, and maximizing customer usage and business impact/revenue
  • Creative problem solving and ideation skills
The ideal Candidate will meet the following requirements:
  • 10+ years of Digital Product Management experience at a leading e-Commerce, Payments, or Financial Services Institution
  • Strong understanding of mobile platforms and related emerging trends like geo-location and voice technologies, and the ability to leverage these technologies to meet business requirements
  • Experience of launching at least one major product or new digital experience, with positive results, with end-to-end ownership
  • Comfortable working with multi-functional partners and internal stakeholders, across lines of business, Design, Technology, Risk, and Decision Management
  • Strong Product, Project and Time management skills
  • Prior experience of managing a scrum and working in an agile environment that is customer-led
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