• Competitive
  • Singapore
  • Permanent, Full time
  • Citibank NA
  • 2018-10-16

GCG - Regional Digital Acquisition - Data, Tracking and Optimization Analyst

GCG - Regional Digital Acquisition - Data, Tracking and Optimization Analyst

  • Primary Location: Singapore,Singapore,Singapore
  • Education: Bachelor's Degree
  • Job Function: Marketing
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: Yes, 10 % of the Time
  • Job ID: 18007342


Job Purpose:
  • Citibank APAC has an ambitious agenda to transform its business over the next three years and there will be an unrelenting focus to digitize every experience to give to our prospects and existing clients. One key focus area is a priority to accelerate the transformation of sales to new and existing clients from an offline model to a dominant digital model
  • Our future success will be built on our ability to track our customers from mediaimpression to approved account and our ability to track and optimize campaign performance in near real time. The key objective of this role is to work with internal stakeholders in Digital Acquisition, marketing and Decision Management to identify, scope, prioritize and deliver data opportunities for us to meet our aggressive digital acquisition targets
  • The role is broken down into 4 key stages. Firstly, working with Regional SMEs to build an initial hypothesis for data opportunities by analysing existing digital marketing data sources and flows from ad server to data warehouse.Secondly, scoping data projects against business requirements/priorities. Thirdly, prioritizing and building a case for inclusion in a digital marketing data scrum. Finally, collaborating with scrum team members (from Country, Regional and Global teams) to deliver the project - solving blockers and dependencies as they surface
  • The successful candidate will be able to quickly problem solve complex situations, leveraging diverse sets of data and inputs from multiple stakeholders; will have an analytical mind and be able to quickly prioritize initiatives against business opportunity and internal dependencies/effort
Key Responsibilities:
  • Run digital acquisition data projects across the Retail and Cards business lines
  • Identify key opportunities for priority markets based on a common framework, SME inputs and existing funnel performance
  • Identify the business opportunity at stake from each initiative
  • Facilitate in-market workshops to help local stakeholders prioritize against business outcome
  • Build business cases for initiatives and manage budgetary requests - as required
  • Support Regional performance reporting across 17 markets
  • Identify opportunities to scale initiatives across multiple business units to improve ROI from investment
  • Work with our Decision Management team to identify and solve back-end dependencies


The ideal Candidate will meet the following requirements:
  • Digital Capabilities
    • Demonstrated experience in, and passion for digital acquisition marketing, including full funnel optimization
  • Analysis and Decision Making
    • Identify and understand issues, problems and opportunities and develop appropriate solutions. Proven ability to prioritize opportunities based on business outcome
  • Business Focus
    • Demonstrate understanding of the business and its customers.
  • Leads Change and Innovation
    • Identify organizational requirements for future success and engage in those activities
  • Communicates Effectively
    • Communicate clearly and concisely, with impact and credibility using appropriate language, style and terminology. Proven ability to facilitate working sessions with stakeholders
  • Build Effective Working Relationships
    • Develop and use collaborative relationships to facilitate the accomplishment of business goals.
  • Tertiary qualified in I.T, marketing, eCommerce or relevant discipline
  • Demonstrated experience in, and passion for digital innovation
  • Adapts to change in a fast-paced environment
  • Results driven