• Competitive
  • Singapore
  • Permanent, Full time
  • Citibank NA
  • 25 Apr 18

GCG - Regional Citibusiness, Citibanking, Citi at Work and Performance Management Head

GCG - Regional Citibusiness, Citibanking, Citi at Work and Performance Management Head

  • Primary Location: Singapore,Singapore,Singapore
  • Education: Bachelor's Degree
  • Job Function: Product Management
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: Yes, 10 % of the Time
  • Job ID: 17054056


The Asia CitiBusiness franchise has a presence across the region with operations in 8 markets, $203MM in Revenues, 5.6B in footings and 178M Clients. The business provides holistic banking for emerging small & medium enterprises with Corporate & Consumer products. Key focus is to drive customer growth, increase product penetration, improve segment profitability while ensuring optimal operating efficiency. Focus will primarily be on delivering best in class value proposition encompassing remarkable customer experiences, a targeted asset product suite and a well defined customer segmentation strategy, supported by a robust customer engagement model. The role will require the individual to develop plans for acceleration in some key markets(new channels, digital solutions etc.), work closely with credit& risk to evaluate product viability, ensure all regulatory requirements are adhered to(risk, AML & fraud controls), evaluate the viability of providing the trade product and manage the P&L for the business. The individual will need to work in close partnership with other Regional Leads - AML, CBORC, Risk, Fraud etc. and the Citibusiness Heads in markets to provide end to end coverage of the business model.

Our client segment proposition is targeted at the high net worth, affluent, emerging affluent, and mass market clients with upto $10MM of Investment + Insurance + Deposit footings on us and small business clients. This role will be responsible for multiple areas in the segment organization - Performance Management, CAW, Citibanking and Citibusiness. In the performance management capacity the role will be responsible for delivering P&L of over USD 2 Bn Revenues by driving regional oversight and forecast of key segment drivers and metrics and establishing strategies to drive client and NNM growth. For Citibanking the role will focus on developing the go forward strategy for the segment with the lens of building a low cost, digital only framework. This role will also manage the CAW channel. The CAW proposition is currently present in 11 markets and in some is a key sourcing channel. The CAW Head will need to evaluate the efficacy of the CAW proposition - value proposition, pricing, acquisition and resourcing strategy and come back with a recommendation on how to scale this up as a key sourcing channel for Citi Priority clients and above.

Other responsibilities include:
  • Responsible for the overall strategy for the APAC region covering 8 markets/businesses for Citibusiness, 11 markets for CAW and 17 markets for Citibanking
  • P&L ownership of the client segment and responsible for growing the business franchise
  • Provide thought leadership on key client growth drivers and Net New Money and engage with regional, global and country partners
  • Devise, implement and manage regional strategies and portfolio actions to deepen customer portfolio and deliver profitable revenue growth, working with country teams, and key regional parties such as S&D, Digital, Finance, BP&A, products, regulatory functions and O&T
  • Work closely with internal key stakeholders and external partners to enhance existing acquisition programs and channels and develop new ones to drive NTBs
  • Work closely with internal key stakeholders on portfolio activities to onboard new clients, increase customer product depth ratio, drive incremental footings, win back below balance customers, gating of qualified customers, etc.
  • Establish regional management oversight and forecast of key segment drivers and metrics
  • Work closely with internal key stakeholders & countries segment team to drive common threshold, AUM construct, definition and develop profitability and NNM models
  • Monitor, review and manage segment growth and profitability by country
  • Develop, monitor and communicate MIS to drive focus and line of sight on key drivers
  • Establish and monitor service and segment pricing
  • Review competitive offering in order to ensure value added features and 'best-in-class' client experience
  • Develop a remarkable end-to-end client experience with strategy to drive customer satisfaction and improve NPS score
  • Ensure overall risk control with full adherence to all laws and regulations and Citigroup policies and procedures. 


The ideal Candidate will meet the following requirements:
  • Bachelor's Degree in Economics/Finance. 
  • 12-15 years of experience with client segment strategy management 
  • Excellent working knowledge of financial markets including investments, FX, and margin lending. Knowledge of small business banking a key value add
  • Strong understanding of insurance, cards and mortgage products to be able to partner with them to develop segment specific offers(pricing, fees, product structure)
  • The candidate needs to have very strong analytical skills
  • Experience in the financial services industry with roles in product development would be a value add as the segment lead needs to show end to end ownership and ability to drive client growth, Net New Money and segment P&L
  • Strong strategic, analytical and product management skills
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