• Competitive
  • Singapore
  • Permanent, Full time
  • Citibank NA
  • 16 Jan 18

GCG - Portfolio Usage and Loyalty Manager

GCG - Portfolio Usage and Loyalty Manager

  • Primary Location: Singapore,Singapore,Singapore
  • Education: Bachelor's Degree
  • Job Function: Marketing
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: No
  • Job ID: 17077898


Key responsibilities of the role include:
  • Design and execute acquisition strategies to acquire new to bank customers for Citi unsecured products across various sales channels; both online and traditional channels such as events and roadshows.
  • Proactively identify new strategic partnership opportunities to drive acquisition and develop alternate sales channels.
  • Manage acquisition marketing budget and to optimize the cost per acquisition and sales channel productivity.
  • Work closely with the Citi Direct Sales and Unsecured Product teams to improve application experience and process.
  • Own the entire acquisition-marketing journey from initial partnership engagement for acquisition marketing to customers' acquisition fulfillments.
  • Work closely with various internal stakeholders from Marketing, E-business, Legal, and Compliance, and the Decision Management teams throughout the acquisition marketing and fulfillment process.
  • Run business in control with laws, regulations and our own policies to protect the brand and the franchise.


  • Graduate, preferably in business development or sales, marketing, or related discipline, with relevant exposure to direct, branch, commercial and corporate sales.
  • Minimum 3-5 years working experience in the above discipline
  • Strong influencing, negotiation and interpersonal skills
  • Strong written, oral, presentation and report writing skills
  • Self-started, is self-motivated and resourceful
  • Ability to work independently and driven for results
  • Good analytical and numerical skills
  • Ability to grasp operating and technology procedures