• Competitive
  • Singapore
  • Permanent, Full time
  • Citibank NA
  • 21 Feb 18

GCG - Copywriter (Contract)

GCG - Copywriter (Contract)

  • Primary Location: Singapore,Singapore,Singapore
  • Education: Bachelor's Degree
  • Job Function: Marketing
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: No
  • Job ID: 18000222


Are you passionate about designing remarkable customer experiences that leverage technology in productive and meaningful ways? Do you want to help grow an iconic, global brand that enables millions of people to accomplish amazing things?
As a Copywriter (Contract) at Citi, you will play a large role in driving the creative expression to invent and execute innovative omni-channel, brand experiences across a diverse range of channels including digital, mobile and bank branches.
The responsibilities of the Copywriter include:
  • Interpret creative briefs along side members of your experience design team
  • Understand customer goals, business requirements, technical constraints, and able to work within project parameters
  • Develop original messaging concepts and unexpected creative solutions that uphold the personality and intent of the Citi voice
  • Write scripts for video content and call centers, instructional copy, and marketing copy that adheres to the brand voice
  • Develop content strategies through content inventories, current-state analysis, site audits, competitive assessments, user testing, and Website metrics
  • Simplify the customer experience through succinct, thoughtful and personalized messaging
  • Able to present objectives, design approaches, and creative solutions persuasively to internal stakeholders as well as internal teams
  • Delivery copy decks and messaging strategies based on established style guides
  • Develop detailed messaging guidelines/specs, and oversee production to ensure quality of work and final deliverable on small to large projects
  • Support and participate in creative presentations to internal stake-holders
  • Experiment with new tools and techniques and share your learning
  • Engage and take initiative in all aspects of the project


The ideal Candidate will meet the following requirements:
  • 5+ years experience writing for web and mobile experiences with an understanding of responsive design, iOS and Android platforms Print experience is a plus
  • Associates or Bachelor's Degree in English, Journalism, Film or related field
  • Excellent command of grammar, word usage, syntax, and common colloquialisms
  • Advanced-level knowledge of Word, Excel, In-Design and other common software platforms
  • Portfolio that represents a range of writing styles, subject matter, and length
  • Experience presenting work to clients and stake holders
  • Experience working in Agile Methodologies and Design Thinking
  • Appreciation for interaction design, site architecture, and designing intuitive user interfaces and navigation
  • Experienced knowledge of the possibilities and limitations of web technologies Knowledge of mobile platforms and technologies is a plus
  • Excellent written and verbal communications skills and can articulate creative concepts to the internal team and clients
  • Strong organization and time management skills
  • Exceptional attention to detail 
About You:
  • You possess a strong curiosity and desire to make the complex clear
  • You always keep the end-user in mind when designing a solution
  • You have the ability to learn from mistakes and a willingness to revisit past solutions for further improvements
  • You have a collaborative working style; focused on getting the best solution rather than your solution
  • You are open, honest and direct in your approach to feedback and asking for assistance
  • You are flexible, steady under pressure, and willing to switch gears quickly
  • You are organized, self-directed, efficient and able to manage complex projects in a timely manner
  • You are detailed oriented and can find clarity despite ambiguity