ED, Regional Marketing Manager, Consumer Banking Group

  • Competitive
  • Singapore
  • Permanent, Full time
  • DBS Bank Limited
  • 21 Feb 18 2018-02-21

See job description for details


Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business â€" they were made just right for you.

Responsibilities

With the expansion of our consumer business, there has been the formation of a Regional Wealth, Segments and Marketing team to change our approach to both the marketing and segments function and this new Marketing role has been defined.

  • Responsible for the leadership of Marketing strategy and execution across six key markets: Singapore, Hong Kong, China, Taiwan, India and Indonesia
  • Understand key business drivers and key consumer insights to deploy the marketing function for maximum business outcomes
  • Ensure achievement of marketing led product sales and segment acquisition targets
  • Ensure achievement of marketing led cross sell/upsell/segment migration targets
  • Successfully implement key strategic projects including implementation of marketing technology


Requirements

  • 15 years in Marketing or related role, preferably in Financial services and/or FinTech
  • Strong expertise in direct & digital marketing
  • Able to build strong relationships and management teams and influence for desired business outcomes.
  • Demonstrated ability to create / build shifts in an organisation that significantly improve efficiencies, effectiveness and strategic impact across multiple functions beyond the marketing function
  • Exceptional understanding of consumer insights and how to convert these into creative and media strategies
  • Innovative and creative thinking that continually moves the marketing function forward


Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.