Digital Performance Lead Analyst Digital Performance Lead Analyst …

Citi
in Singapore, Singapore, Singapore
Permanent, Full time
Be the first to apply
Competitive
Citi
in Singapore, Singapore, Singapore
Permanent, Full time
Be the first to apply
Competitive
Citi
Digital Performance Lead Analyst
  • In partnership with Decision Management team assemble and analyze data, essential to determine commercialization strategy for mobile app and secure web-site (CBOL).
  • Define roadmap of capabilities (across test, target, optimize and measure domains), required for successful commercialization based on the balance between potential revenue upside and efforts required to enable capability.
  • Work with Product and DCX stakeholders to ensure alignment on the roadmap.
  • Support and govern from Sales & Marketing perspective implementation of the capabilities.
  • Ensure that essential measurement is in place to assess performance (tagging, MIS).
  • Support transition of launched capabilities to BAU usage with within ECM (existing customer marketing) Sales and Marketing team.
Knowledge/Experience/Technical skills:
  • Advanced Adobe Analytics, Adobe Target user
  • Experience in DMP implementation and/or use.
  • Advance Excel user, able to analyze large sets of data.
  • Familiar with Tableau, Jira, Confluence.
Personal Skills:
  • Excellent analytical skills and demonstrated ability to aggregate, analyze available information, make reasonable assumptions, and draw meaningful conclusions.
  • Demonstrated ability to deliver results that is timely, relevant and effective, and strong people and project management skills
  • Be comfortable with getting into and working on detailed plans to drive speed of execution while staying focused on quality and sustenance of output
  • Exemplary leadership skills to be able to lead, influence and partner with teams across the organization
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Grade :All Job Level - All Job FunctionsAll Job Level - All Job Functions - SG ------------------------------------------------------
Time Type : ------------------------------------------------------
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