Digital Performance Lead Analyst Digital Performance Lead Analyst …

in Singapore, Singapore, Singapore
Permanent, Full time
Be the first to apply
in Singapore, Singapore, Singapore
Permanent, Full time
Be the first to apply
Digital Performance Lead Analyst
  • In partnership with Decision Management team assemble and analyze data, essential to determine commercialization strategy for mobile app and secure web-site (CBOL).
  • Define roadmap of capabilities (across test, target, optimize and measure domains), required for successful commercialization based on the balance between potential revenue upside and efforts required to enable capability.
  • Work with Product and DCX stakeholders to ensure alignment on the roadmap.
  • Support and govern from Sales & Marketing perspective implementation of the capabilities.
  • Ensure that essential measurement is in place to assess performance (tagging, MIS).
  • Support transition of launched capabilities to BAU usage with within ECM (existing customer marketing) Sales and Marketing team.
Knowledge/Experience/Technical skills:
  • Advanced Adobe Analytics, Adobe Target user
  • Experience in DMP implementation and/or use.
  • Advance Excel user, able to analyze large sets of data.
  • Familiar with Tableau, Jira, Confluence.
Personal Skills:
  • Excellent analytical skills and demonstrated ability to aggregate, analyze available information, make reasonable assumptions, and draw meaningful conclusions.
  • Demonstrated ability to deliver results that is timely, relevant and effective, and strong people and project management skills
  • Be comfortable with getting into and working on detailed plans to drive speed of execution while staying focused on quality and sustenance of output
  • Exemplary leadership skills to be able to lead, influence and partner with teams across the organization
Grade :All Job Level - All Job FunctionsAll Job Level - All Job Functions - SG ------------------------------------------------------
Time Type : ------------------------------------------------------
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