Digital Marketing Officer / Digital Marketing Manager

  • Competitive
  • Singapore
  • Permanent, Full time
  • Bank of Singapore
  • 11 Dec 17 2017-12-11

Digital Marketing Officer / Digital Marketing Manager

At Bank of Singapore, we are constantly on the lookout for exceptional individuals to join our team. We promote a culture of openness, teamwork and fairness. Most importantly, we invest in our people through our programmes that develop them on both professional and personal levels. Besides attractive remuneration packages, we offer non-financial benefits and opportunities to develop your potential within OCBC Group’s global network of subsidiaries and offices. If you have passion, drive and the will to succeed, rise to the challenge today!

Bank of Singapore opens doors to new opportunities.
Start your career with Bank of Singapore as a Digital Marketing Officer / Digital Marketing Manager in the Marketing Team! !

The incumbent will:

  • Play a key role in seeking and standing up a set of digital marketing capabilities to drive future growth
  • Key driver in building innovative solutions, leveraging digital marketing strategy, technology, to as directly as possible impact business targets, and client experience.
  • Prospect and source new digital marketing capabilities that will drive growth through vendor research and outreach. Target capabilities include audience targeting, emerging media channels, digital analytics capabilities and personalization.
  • Develop and execute marketing strategies and advertising campaigns plan, involving social media, SEO, SEM
  • Manage the social media platforms, executing social media campaigns and content; to build a community
  • Develop different marketing channels (SEM, SEO, retargeting, emailing)
  • Analyse and measure the campaigns performance through marketing metrics (web analytic tools)
  • Work closely with the editorial team and provide editorial support for content generation that aligns with overall content calendar
  • Leverage qualitative and quantitative research and data to guide marketing strategy and product enhancements
  • Enhancing brand positioning and deliver the right message to customers showing the benefits
  • Drive revenue objectives: more likes, sign-ups and more engagement; ultimately, lead generation
  • Monitor trends and competitor activity in order to identity opportunities to differentiate the brand
  • Act as a brand custodian, to govern the application of the bank ' s brand policies and guidelines
  • Monitor trends and competitor activity in order to identify opportunities to differentiate the brand

Requirements
  • 4 - 7 years of digital marketing experience, digital agency experience preferred
  • Experience in web analytic tools, digital advertising, and marketing desired
  • Experience with financial services required
  • Be well versed and experienced in digital marketing particularly in social media, search engines and email campaigns particularly for B2C business environment
  • Strong project management and performance management skills. Very detail oriented.
  • Excellent budget management and understanding of different industry tools and content partners
  • Strong collaborative skills and the ability to build relationships across diverse stakeholder groups
  • Have a strong understanding of online marketing concepts, strategy and best practice
  • Able to thrive in a fast-paced environment and can adapt to the demands of a diverse culture
  • Self-motivated and confident with a high degree of initiative required
  • Ability to handle pressure and tight deadlines
  • Possess strong organisational and planning skills
  • Excellent team player and exhibit a high level of motivation and drive
  • Experience in writing and communications, good command of English - written and verbal
  • Exposure to customer and market research an advantage
  • Problem analysis and problem-solving
  • Experience/familiarity with marketing technology and practices including: audience targeting, media/funnel optimization, SEO, analytics and content marketing.
  • Proven analytical skills and problem solving ability paired with meticulous attention to detail.
  • Experience using cross digital analytics platforms including web (Google/Adobe Analytics), social conversation, search (e.g., Moz, SEMRush) would be useful.


Qualifications
Finance, business or marketing-related degree or equivalent professional qualification