• Competitive
  • Singapore
  • Permanent, Full time
  • Citibank NA
  • 2019-04-21

Digital Content and Publishing Specialist

Digital Content and Publishing Specialist

  • Primary Location: Singapore,Singapore,Singapore
  • Education: Bachelor's Degree
  • Job Function: Marketing
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: No
  • Job ID: 19011235


Req Description/Job Description:
Job Purpose:
  • As a member of our dynamic APAC Digital & Experience team, you will be responsible for the availability and effective content management of regional Citibank websites and other digital platforms. This will include vendor management for the content management resources to ensure the changes are effectively promoted within the business Service Level Agreements (SLAs).
  • You will also be the resident analyst on website metrics generated by the Site Catalyst solution deployed on our websites. Supporting improvements of our mobile / tablet platform features, the development of new initiatives as well.
Roles and Responsibilities
  • Day-to-day monitoring of regional websites ensuring consistent communication across the channels
  • Enforcing Citibank website standards and content/branding guidelines
  • Managing the process to ensure effective use of content management resources
  • Development of new front-end functionalities within these sites
  • Project management of content-related projects i.e. website revamps or content management system (Drupal CMS) enhancements when they are required
  • Managing the analytics resources to deliver and improve the monthly dashboards that are generated from the Site Catalyst platform
  • Driving business improvements from analysis of our website metrics and sharing these across the region
  • Liaising with creative agencies to develop user interface designs when they are required for a specific project
  • Stay consistently ahead of competition by conducting analytical reviews of competitors' website offerings to identify key areas for improvements and seeking opportunities to enhance overall customer's online banking experience


  • You should possess a degree, with at least 5-7 years' experience in website content management and website analytics. Preferably with online marketing experience, from within a financial institution.
  • You are expected to possess basic web design skills. Experience with Drupal CMS is an advantage; as well as skills in building strong and synergistic partnerships with internal customers and external vendors to provide a differentiated online customer experience.