Creative Marketing Team Lead – Design & Branding (Associate Director/Director) Creative Marketing Team Lead – Design & Branding  …

Bank of Singapore
in Singapore
Permanent, Full time
Last application, 18 Jan 21
Bank of Singapore
in Singapore
Permanent, Full time
Last application, 18 Jan 21
Creative Marketing Team Lead – Design & Branding (Associate Director/Director)
At Bank of Singapore, we are constantly on the lookout for exceptional individuals to join our team. We promote a culture of openness, teamwork and fairness. Most importantly, we invest in our people through our programmes that develop them on both professional and personal levels. Besides attractive remuneration packages, we offer non-financial benefits and opportunities to develop your potential within OCBC Group’s global network of subsidiaries and offices. If you have passion, drive and the will to succeed, rise to the challenge today!

We are looking for an experienced manager of people, someone that can inspire others, and take our creativity to a new level as we continue to grow. To meet the growing demands of graphic design to support Bank of Singapore's digital roadmap and strategy, we are looking for a dynamic, creative and forward-thinking Team Lead for Design & Branding (Associate Director/Director) to join the Creative Marketing team. As part of the COO Office and likened to an advertising agency but in-house within the Bank, the Creative Marketing is Bank of Singapore's brand guardian and supports the Bank in the development of key client communications and corporate/product marketing collaterals (including videos and application software i.e. apps) to promote products and services targeted at private wealth management individuals.

Job description:
  • Reporting to the Head of Creative Marketing, this person will conceptualise, design and execute the production of corporate and marketing collaterals covering print and digital/online including application softwares ("apps") across multiple channels for the Bank.
  • Supervise and train the Design & Branding team, present, or oversee presentation of final concepts/deliverables, and obtain relevant approvals before dissemination.
  • Review and approve artwork/visuals/collaterals developed by the Design & Branding team and other teams in the Bank (including copy), ensuring these effectively address objectives and the Bank's brand standards are met.
  • As the Creative Marketing team is the brand guardian of the Bank, to familiarise, apply and create awareness of the Bank's branding guidelines and manage branding requests and corporate guidelines enquiries.
  • Produce fresh, innovative work that translates the Bank's image, products and services into compelling print materials and digital experiences for visually sophisticated audiences.
  • Project management and spearheading small-scale and large-scale projects, harnessing strategy, design, content and technology.
  • Collaborate, work effectively, and build synergies with various departments in the Bank e.g. Product Management Group, Marketing, Communications, IT etc.
  • Prioritise work and resources across initiatives based on short and long term needs, and establish production schedules.
  • Keep track of deliverables produced and monitor performance for analytics generation.
  • Meet budget standards by forecasting and managing expenses


  • A Degree holder in Graphic Design, Marketing, Communications or relevant with a good command of the English language, written and spoken.
  • 5-7 years of relevant experience (preferably in the financial services industry or relevant) with 3-5 years of creative direction in an advertising agency.
  • Must have a natural eye for design with attention to details and a drive to inspire dynamic ideas that connect with our clients and the public, with a strong creative vision and an understanding of business objectives.
  • Understanding of and experience in creating integrated marketing/advertising initiatives across all marketing channels from digital covering online and social media, paid media, mobile, but also understand offline and print (preferably in the financial industry field or relevant).
  • Demonstrated skill and highly competent with Microsoft Office software i.e. Word, PowerPoint and Excel, and Adobe Creative Suite software i.e. Illustrator and Photoshop.
  • Ability to multitask and project manage from conceptualisation to completion, with excellent time management and communications skills.
Added advantages:
  • Competent with Premiere Pro, Final Cut Pro and After Effects
  • Experience in app development, TeamSite and SharePoint
  • Proficiency in the Chinese language (reading and writing) as this role may be required to support collaterals targeting the Greater China market
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