AVP, User Researcher, Consumer Banking Group, Group Design AVP, User Researcher, Consumer Banking Group,  …

DBS Bank Limited
in Singapore, Singapore, Singapore
Permanent, Full time
Be the first to apply
DBS Bank Limited
in Singapore, Singapore, Singapore
Permanent, Full time
Be the first to apply
AVP, User Researcher, Consumer Banking Group, Group Design
What you'll be doing

You will keep us on our toes. Remind us to look away from the comfort of our screens and back at the reality-where our customers live. You will keep asking, 'Why are we doing this again?'. And not be satisfied with the answer, 'If we build it, they will come.'

Here's what your week might look like
  • We are a big company with a lot of stakeholders and we are shifting to agile development. So whether you need to conduct usability research or workshop with stakeholders to redefine the problem statement, you'll be doing a fair amount of planning and prioritising each week.
  • Not everything has to be tested. You will identify when research is required and when best practices are the way to go. And you will help us communicate that to our stakeholders.
  • You will do the groundwork: qualitative and quantitative research. We've done some interesting stuff: diary study (we got people to log all their payments and write about each), Ethnography (observe how small merchants are coping with digital payments) and others. In short, we love to experiment and hope you will join in.
  • Once you've done the research, you'll create sharp and concise reports full of actionable findings. Your reports will be things of beauty that will inspire your colleagues to truly start seeing through the eyes of our customers.
  • UX is a pretty established discipline here at DBS (thanks to one person especially ), but we can always use help to evangelise the importance of good UX Research, and how, just because it has the word 'research' in it, it doesn't take months!

Here are the experience and skills we'd love you to have
  • You have 5 to 8 years of relevant experience.
  • You've had hands-on involvement with an end-to-end research process.
  • You have a working knowledge of qualitative and quantitative data analyses, usability testing, eye tracking, card sorting, survey evaluation, A/B and multivariate testing and heuristic evaluations.
  • You can filter out noise to uncover actionable insights. In our experience, people who are organised, methodical and analytical are very good at this.
  • You have working knowledge of data-logging tools such as Morae and Tobii, etc.
  • You are an eloquent public speaker and an accomplished report-writer.
  • You are an empathic human being with interest in psychology, anthropology, human-computer interaction, cognitive science and business.

Bonus points
  • You have experience in the fintech industry.
  • You've been a designer yourself (or have some design experience). We find that it really helps when working with designers.
  • You are a 'best practice junkie' and have a treasure trove of usability research around the best design pattern to use.
  • You're kind of a behavioural science geek.

Your team and career

You will belong to two families: Consumer Finance Design and User Research and Insights team. You will report to the User Research and Insights team lead.

As the user researcher for consumer finance, you will be supported by a team of product designers. Consumer finance covers six countries and such products as current and savings accounts, fixed deposits, secured and unsecured loans.

The role may progress to a senior researcher, and the prospective candidate may be tasked to grow a small team to cover all research within the consumer finance domain.

About DBS

DBS is a leading financial services group in Asia. We are headquartered in Singapore, with a growing presence in Greater China, Southeast Asia and South Asia.

We were named the Best Bank in the World by Global Finance in August 2018-the first Singapore and Asian bank to receive this honour.

We want our customers to Live more, Bank less. And we want to make banking invisible.

Every day, there's a lot more to explore, experience and enjoy-and a lot less time to do it in. That's why we've created banking that's fast, natural, effortless. Banking that's with you wherever life takes you, instead of taking you away from life. So you can enjoy a lot more life, with a lot less bank.

About the design team

Hi, we are the DBS user experience design team
We create digital products that deserve to be built because they solve real problems in an impactful way with empathy.

How we design

We go beyond numbers
Every dollar means something. No one actually wants money. We want what it can give us. So we acknowledge that money is not really about money. We inject emotion into our products to go from transactional to magical.

We have one profound idea
Because ambiguity is the enemy of good user experience. What is our unique value proposition? Would adding another feature dilute the idea or make it stronger?

Connect with us


Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
DBS Bank Limited logo