AVP, Digital Enabled Sales AVP, Digital Enabled Sales …

Great Eastern Life Assurance Co Ltd
in Singapore
Permanent, Full time
Be the first to apply
Competitive
Great Eastern Life Assurance Co Ltd
in Singapore
Permanent, Full time
Be the first to apply
Competitive
AVP, Digital Enabled Sales
Job Purpose

You will contribute to the success of Great Eastern Digital for Business strategies by driving acquisitions and customer lifetime value through marketing to customers with omni-channel approach driven by data and digital capabilities.

The Job

• Develop and execute digital enabled initiatives to drive customer acquisition and sales.
• Leverage on Great Eastern eco-systems to acquire customers and sales.
• Collaborate with internal and external stakeholders to design and develop the right products, platforms and process to optimise the opportunities for leads and customer engagement and sales.
• Design and plan campaigns to engage leads and customers offline to online and vice versa for higher sales conversion.
• Optimise digital touch-points to drive leads and customers engagement and sales.
• Leverage on internal analytics capabilities to optimise customers engagement and sales.
• Responsible for all engagement and sales KPIs and ROI on campaigns to drive customer acquisition and sales.
• Takes accountability in considering business and regulatory compliance risks and takes appropriate steps to mitigate the risks.
• Maintains awareness of industry trends on regulatory compliance, emerging threats and technologies in order to understand the risk and better safeguard the company.
• Highlights any potential concerns /risks and proactively shares best risk management practices.
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