• Competitive
  • Singapore
  • Permanent, Full time
  • Citibank NA
  • 2019-04-25

APAC Digital Lending Program Manager

APAC Digital Lending Program Manager

  • Primary Location: Singapore,Singapore,Singapore
  • Education: Bachelor's Degree
  • Job Function: Program/Project Management
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: No
  • Job ID: 18072119


This role will help build the best in class digital lending experience and contextual lending cross-sell programs for Citi credit cards in Asia. The enhanced digital platforms and contextual marketing strategies aim to deliver sales, ANR and revenue targets for Cards & Loans business.
  • Drive the execution of Cards & Loans M63/digital capability roadmap and strategy across APAC markets
  • Shape and continuously enhance mobile journeys for lending cross-sell and key card engagement features
  • Develop and roll out a effective 360 contextual communication strategy to grow mobile and digital lending
  • Work with regional digital and marketing teams to grow active digital and mobile user base in Cards
  • Act as the main liaison for Cards on NPS, Brand Preference and Digital Engagement goals


Knowledge/Experience/Technical skills:
  • At least 10+ years of working experience with at least 8 years of related experience in financial services
  • Thorough understanding of cards and lending business
  • Solid experience end to end marketing campaign management
  • Basic knowledge of the system infrastructure behind cards and lending business
  • Comfortable with and has basic grasp of technology development lifecycles
Personal Skills:
  • Strong communication and interpersonal skills 
  • Strong analytical skills 
  • Strong organisational and program execution skills
  • Ability to multi-task and work effectively with internal and external stakeholders
  • Execution and results oriented