Regional Marketing Campaign Manager Regional Marketing Campaign Manager …

TMF Group
in Amsterdam, Noord-Holland, Netherlands
Permanent, Full time
Last application, 12 Jun 19
TMF Group
in Amsterdam, Noord-Holland, Netherlands
Permanent, Full time
Last application, 12 Jun 19
Regional Marketing Campaign Manager
What can you expect from us?
  • Excellent working conditions: good work-life balance + above market level salary
  • Learning opportunities: you will work with highly experienced colleagues who are ready to share their knowledge, and will receive the opportunity to work on diverse and complex client requests. You will also be able to apply for and be supported for training;
  • Value-driven work environment: you can expect integrity and respect from all your colleagues and your leadership team;
  • Teamwork: an environment where we learn from our mistakes and work together to improve our processes continuously. A no-blame culture where teamwork is important, valued and lived daily;
  • Ambition: we are a growing company in which we constantly look for the next opportunity and where all ideas are welcome.

Meet the job!

As Regional Marketing Campaign Manager, you lead on the development and execution of B2B multi-channel lead nurturing BTL campaigns and programs driving brand awareness and lead generation. You work closely with Specialist Marketers, Regional Sales, service line and country offices focused on the company strategy and priorities.

  • You will build strong relationships with stakeholders and strive for understanding of the target audience (industry and functions), services lines and focus countries
  • You will act as the single point of contact for selected sub regions, service lines and campaigns which mean you combine field marketing, portfolio marketing and campaign marketing.
  • Develop lead nurturing campaign flow plus components and content in support of the story we want to get across. This story telling is influenced by job function, hierarchical level, media consumption patterns, TMF relationship, service line focus areas and regulatory developments.
  • Use the customer journey as a guideline on what content in what form or shape is required to take target audience on a sales journey
  • Identify, contact and negotiate with partners to support access to the campaign target audience and support event and/or webinar production, invitations and content delivery.
  • Identify and develop a range of events in region which attract the campaign target audience at job function level, fit with our campaign messaging, and include speaker opportunities, access to contact data and sales participation scheduled across the year
  • Obtain subject matter expert support from service line for full year plan
  • Agree sales participation for full year plan
  • Measure, analyse and track the campaign component results and adjust where required
  • Own the provided marketing budget while monitoring and tracking spend, ensuring financial control and support the ROI culture through-out the Group Marketing organization
  • Develop marketing plans for the focus countries based on their strategic plan, business priorities and objectives while taking advantage of the Group Marketing deliverables and global and regional campaigns plans
  • Develop a strong relationship with the focus on country Managing Directors
  • Act confident and be able to convey marketing plans, progress and results to this internal senior audience.
  • Work closely with sales to ensure the campaigns are showing return on investment
  • Communicate internally the deliverables and results increasing the campaign awareness as well as your personal profile and visibility
  • Act as the brand champion in region ensuring used collateral and brand material is up to standard
  • Team work across borders, functions, business lines and cultures

Meet the manager!

Antoni van Huissteden - Head of Regional Marketing

"My ideal candidate has a broad marketing background, great project management skills and ideally industry knowledge. But above all it needs to be someone able to navigate sometimes challenging stakeholders and keep his/her cool. The job is exiting and touches the whole marketing funnel, topped by the fact that TMF Group is a truly international organisation so you'll be working with lots of different people from different backgrounds."

How about you?

  • 5-6 years relevant work experience, it's a plus if you have experience within our industry (Capital Markets).
  • Experience in event management, campaign management, demand generation and digital marketing is required.
  • Experience with Project Management - specific with events and campaigns.
  • You are comfortable working within an international commercial matrix.
  • Able to deal with different cultural backgrounds.
  • Excellent communication skills in English, Dutch is a plus.
  • Proficiency in MS Word, Excel, PowerPoint and Outlook.
  • Familiarity with CRM systems.