Senior Manager, Communication & Initiatives Senior Manager, Communication & Initiatives …

Prudential
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Be the first to apply
Competitive
Prudential
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Be the first to apply
Competitive
Senior Manager, Communication & Initiatives
At Prudential, we understand that success comes from the talent and commitment of our people. Together, we have a shared vision in securing the future of our customers and our communities. We strive to build a business that you can shape, an inclusive workplace where everyone's ideas are valued and a culture where we can thrive together. Our people stay connected and tuned in to what's happening around us, keeping us ahead of the curve. While focused on the long-term, we look to the future to bring growth, development and benefit to everyone whose lives we touch.

Principal Duties & Responsibilities:
  • Work closely with internal Marketing Team, Sales Channel Team and Business Partners to develop marketing campaign, sales campaign and customer promotion/activities as part of marketing initiative and strategy to drive and achieve overall PD sales.
  • Driving all the marketing and customer campaigns development progress within the project timeline, implementation and ensure smooth execution on timely and quality campaign launching.
  • Ensure the marketing and sales support tools or materials developed are in line with the agreed product and campaign propositions.
  • Work closely with internal stakeholders on portfolio management analysis study to develop and promote cross-sell or up-sell campaign to promote and enhance customer retention and loyalty.
  • Conduct post mortem analysis study on all marketing and customer campaigns on the campaign result and effectiveness on the intended campaign objective; i.e. to drive and achieve sales, sales staffs and customers behavioral response on the campaign, etc.
  • To enhance and improve customer or sales staffs' experience by conducting periodical review on existing sales process, marketing materials/tools and marketing intelligence study on competitors' marketing/sales campaigns or tools offering.
  • Map the customer journey by customer segment and identify gap to improve customer experience (CEX). Work with Marketing, IT, Transformation and PD's Sales Teams to implement the identified CEX project.
  • To drive online marketing initiatives for all channels - Go to market strategy.


JOB SPECIFICATION:
  • A recognized Degree in Marketing, Statistics, Accountancy, Finance, Economics, Business Admin, Actuarial or equivalent professional qualification.
  • At least 8 years of working experience in life insurance / financial services industry.
  • Dynamic individual, detail-oriented, organized, systematic and analytical thinking.
  • Ability to guide and influence others to gain support & commitment to the Company's goals.
  • Must be self-motivated with the ability to work minimum supervision.
  • Must be meticulous with the ability to work under pressure.
  • A self-starter, responsible and good team player.
  • Strong analytical thinking and results oriented.
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