Senior Campaign Analyst - Decision Management Senior Campaign Analyst - Decision Management …

CIMB Malaysia
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Be the first to apply
Competitive
CIMB Malaysia
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Be the first to apply
Competitive
Senior Campaign Analyst - Decision Management
  • Develop Portfolio Management strategies on Credit Cards & Personal loan customers to grow share of wallet and minimize attrition; through segmentation and targeting using advanced analytics.
  • Data mine customer behavior and transaction data; to develop product management strategies including proactive line management; upgrades, engagement through usage, balance growth strategies.
  • Develop automated and scalable processes to monitor customer engagement, profitability and identify predictive triggers in behavior and identify tactical actions to manage and grow portfolio profitability.
  • Enable mass customization of offers, by leveraging on analytics and new channels.
  • Partner with P&L owners and jointly develop go to market strategy, in terms of target segment, offer, channel. Build business case and obtain approval from senior management.
  • Work with Statisticians to develop predictive models, quantify and validate value and drive implementation.
  • Create frameworks to unearth additional revenue streams form existing portfolio.
  • Work effectively in cross-functional teams; lead with strong stakeholder management skills to focus and deliver on financials.


Qualifications
  • Candidate should have background in Bachelor's Degree or Professional Qualification in the relevant to Financial Engineering.
  • Candidate should have a minimum 8 years of experience in Marketing Analytics within Consumer Financial Services, in Credit Cards and Personal loans.
  • Candidate must have experience working with large datasets in SAS/SQL.
  • Able to independently structure analyses, define hypotheses and present areas of business opportunities.
  • Ability to influence and manage stakeholders.
  • Entrepreneurial, highly self-motivated, collaborative, keen attention to detail, ability to effectively prioritize and execute tasks in a high pressure environment.
  • Team management experience and ability to nurture and develop analytical talent.
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